The rise of war influencers: Creators, platforms, and the visibility of conflict zones DOI
Tom Divon, Moa Eriksson Krutrök

Deleted Journal, Journal Year: 2025, Volume and Issue: 2

Published: March 1, 2025

Since February 2022, the war in Ukraine has ushered a new era of documentation, with TikTok emerging as central platform for showcasing daily life conflict zones. This shift given rise to “war influencers,” distinct group content creators who transform zones into consumable units by using platform-specific vernaculars convey their lived experiences. We present typology influencers: (1) Celebrity-War Influencers, leverage well-established mechanisms fame transition wartime advocacy; (2) User-War harness powerful dissemination capabilities platforms spotlight sites trauma, thus rising from anonymity online fame. Utilizing digital ethnography, we analyze 97 videos Ukrainian creators, examining Influencers onset war. identify three primary styles employed these POV storytelling, point-of-view templates connect audiences personal testimonies; memetic content, juxtaposing sights trending memes enhance engagement and shareability; (3) playful politainment, combining entertainment political commentary through features like LIVE fundraise mobilize global audiences. Bridging photography, citizen journalism, influencer culture, argue that influencers affordances user interactions amplify zone visibility, foster civic engagement, shape perceptions conflicts. In doing so, they contribute construction social epistemology, redefining collective processes which knowledge about is mediated understood online.

Language: Английский

‘So, we have occupied TikTok’: Ukrainian women in #ParticipativeWar DOI Creative Commons
Øyvind Kalnes, Nina Møllerstuen Bjørge

Media War & Conflict, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 19, 2025

This study discusses the use of TikTok during war that began with Russian attack on Ukraine in February 2022. has been fastest growing social media channel and is known for its young user base. Although associated lifestyle light entertainment, it also become an important arena war. Young people abroad used to obtain information about conflict comment or share it. article presents a case five Ukrainian women who captured attention sympathy international audiences via TikTok. The authors how succeeded as influencers variety roles they took their performances. For latter, suggest classification scheme influencer roles. In addition, analyse data reactions from audiences, appeared comments field. longer discussion section, goes deeper into gender dimension media, well possibilities cosmopolitanism affective publics. Finally, directions future research.

Language: Английский

Citations

0
Public attitudes toward the Israeli-Palestinian conflict in China: A text mining analysis DOI
Xuefan Dong,

Chen Wang,

Ying Lian

et al.

Telematics and Informatics, Journal Year: 2025, Volume and Issue: unknown, P. 102243 - 102243

Published: Jan. 1, 2025

Language: Английский

Citations

0
The rise of war influencers: Creators, platforms, and the visibility of conflict zones DOI
Tom Divon, Moa Eriksson Krutrök

Deleted Journal, Journal Year: 2025, Volume and Issue: 2

Published: March 1, 2025

Since February 2022, the war in Ukraine has ushered a new era of documentation, with TikTok emerging as central platform for showcasing daily life conflict zones. This shift given rise to “war influencers,” distinct group content creators who transform zones into consumable units by using platform-specific vernaculars convey their lived experiences. We present typology influencers: (1) Celebrity-War Influencers, leverage well-established mechanisms fame transition wartime advocacy; (2) User-War harness powerful dissemination capabilities platforms spotlight sites trauma, thus rising from anonymity online fame. Utilizing digital ethnography, we analyze 97 videos Ukrainian creators, examining Influencers onset war. identify three primary styles employed these POV storytelling, point-of-view templates connect audiences personal testimonies; memetic content, juxtaposing sights trending memes enhance engagement and shareability; (3) playful politainment, combining entertainment political commentary through features like LIVE fundraise mobilize global audiences. Bridging photography, citizen journalism, influencer culture, argue that influencers affordances user interactions amplify zone visibility, foster civic engagement, shape perceptions conflicts. In doing so, they contribute construction social epistemology, redefining collective processes which knowledge about is mediated understood online.

Language: Английский

Citations

0