A Narrative Persuasion Approach to Promoting COVID-19- Related Policy Support

Journal of Health Communication, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 10

Published: Jan. 29, 2025

Communication scholars warn against focusing on individual behaviors when discussing health issues, arguing that doing so can reduce affect and policy support. Although COVID-19 outcomes are linked to structural barriers treatment, interventions appear improve for vulnerable groups. Thus, strategic messages must promote public understanding of social determinants support related COVID-19. Using concepts from attribution theory narrative persuasion, we employed an experiment (N = 435) testing the effects personal responsibility (high, moderate, low) affective engagement Namely, manuscript examines (a) responses characters displaying varying levels prevention, (b) impact these support, (c) moderating role audience political ideology effects. Analyses revealed a highly responsible protagonist elicited empathy perceived similarity, increasing While participants' moderated more evoked independently leaning. Theoretical practical implications offered.

Language: Английский

Who should be responsible? Responsibility attribution and public response to data security risks in China’s intelligent connected vehicles

The Electricity Journal, Journal Year: 2024, Volume and Issue: 37(7-10), P. 107445 - 107445

Published: Aug. 1, 2024

Language: Английский