What Influences Users’ Continuous Behavioral Intention in Cultural Heritage Virtual Tourism: Integrating Experience Economy Theory and Stimulus–Organism–Response (SOR) Model DOI Open Access
Shan Jiang, Zhong Zhang, Huayuan Xu

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(23), P. 10231 - 10231

Published: Nov. 22, 2024

Cultural heritage virtual tourism offers users a novel digital experience, becoming an essential channel for cultural dissemination and preservation. However, how to stimulate users’ continuous behavioral intention remains unresolved. This study integrates the Stimulus–Organism–Response theory (SOR) experience economy theories construct comprehensive model, exploring factors influencing intentions in tourism. By analyzing data from 451 valid questionnaires through structural equation modeling (SEM) fuzzy-set qualitative comparative analysis (fsQCA) methods, several key findings emerged. The SEM results show that (1) esthetics, entertainment, escapism, education, connection experiences all positively affect perceived value satisfaction; (2) except other influence identity; (3) value, satisfaction, identity significantly impact intention. FsQCA high scenarios, are core conditions, while act as supporting enhancing willingness continue engaging under different configurations; low cases, absence of identity, weakens experiences, leading decline usage intentions. provides theoretical practical insights promoting

Language: Английский

Exploring the impact of hedonic and utilitarian drivers of gamified learning in metaversity: A multi-group analysis DOI

H. Li,

Younghwan Pan

Education and Information Technologies, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 8, 2025

Language: Английский

Citations

0
Gamification in Virtual Reality Museums: Effects on Hedonic and Eudaimonic Experiences in Cultural Heritage Learning DOI Creative Commons
Sumalee Sangamuang,

Natchaya Wongwan,

Kannikar Intawong

et al.

Informatics, Journal Year: 2025, Volume and Issue: 12(1), P. 27 - 27

Published: March 3, 2025

Virtual museums powered by virtual reality (VR) technology serve as innovative platforms for cultural preservation and education, combining accessibility with immersive user experiences. While gamification has been widely explored in educational entertainment contexts, its impact on experiences heritage remains underexplored. Prior research focused primarily engagement enjoyment gamified environments but not sufficiently distinguished between hedonic (pleasure-driven) eudaimonic (meaning-driven) or their learning outcomes. This study aims to address this gap comparing non-gamified museum designs evaluate effects experiences, knowledge acquisition, behavioral engagement. Using a quasi-experimental approach 70 participants, the findings indicate that significantly enhances including enjoyment, engagement, satisfaction, while fostering prolonged interaction deeper exploration. However, outcomes such personal growth reflection did exhibit statistically significant differences. These results underscore potential of VR balance value, offering insights into user-centered design strategies systems bridge technology, culture,

Language: Английский

Citations

0
A Comparative Review of User Acceptance Factors for Drones and Sidewalk Robots in Autonomous Last Mile Delivery DOI Creative Commons

Didem Cicek,

Burak Kantarcı,

S. Schillo

et al.

Green Energy and Intelligent Transportation, Journal Year: 2025, Volume and Issue: unknown, P. 100310 - 100310

Published: April 1, 2025

Language: Английский

Citations

0
Exploring trust and social cognition in the adoption of Metaverse-based museums DOI
Mousa Al-kfairy

Kybernetes, Journal Year: 2025, Volume and Issue: unknown

Published: April 15, 2025

Purpose This study examines the factors influencing users' intentions to adopt virtual reality (VR) technologies in museums, emphasizing role of social cognitive theory (SCT) constructs and trust dimensions (ability, integrity benevolence). Design/methodology/approach A survey 413 university students from UAE, KSA Kuwait was conducted, partial least squares structural equation modeling (PLS-SEM) applied analyze relationships between SCT constructs, behavioral intention. Findings significantly impact intention use VR museums. Trust is a key mediator whose play pivotal roles shaping intentions. Gender moderates these relationships, while cultural age differences have minimal effects. Originality/value advances understanding psychological trust-based driving adoption contexts. It provides actionable insights for enhancing users’ Metaverse-based supporting practitioners policymakers leveraging within Metaverse.

Language: Английский

Citations

0
Impacting Elements of Metaverse Platforms’ Intentional Use in Cultural Education: Empirical Data Drawn from UTAUT, TTF, and Flow Theory DOI Creative Commons
Shan Hu,

Geqi Xing,

Xin Jing

et al.

Applied Sciences, Journal Year: 2024, Volume and Issue: 14(21), P. 9984 - 9984

Published: Oct. 31, 2024

This study aims to address the need for design guidelines in developing a cultural-heritage-based metaverse educational system. Using UTAUT, TTF model, and Flow Theory, theoretical framework is constructed. Through qualitative research based on GT, three user perception factors—presence, interactivity, narrativity—are introduced as external variables explore relationship between these factors users’ willingness adopt cultural heritage The examines this from dual perspectives of technology acceptance. A scale was designed test model empirically, 298 valid responses were collected through structured process involving GT coding, pre-testing, formal surveys. findings indicate that narrativity, presence significantly enhance flow experience, while such performance expectancy, effort social influence, facilitating conditions, technology–task fit, positively influence intention Among these, fit emerged most influential factor. integrated approach reduces subjectivity bias criteria determination, enhancing objectivity precision system assessments making more responsive needs.

Language: Английский

Citations

0
What Influences Users’ Continuous Behavioral Intention in Cultural Heritage Virtual Tourism: Integrating Experience Economy Theory and Stimulus–Organism–Response (SOR) Model DOI Open Access
Shan Jiang, Zhong Zhang, Huayuan Xu

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(23), P. 10231 - 10231

Published: Nov. 22, 2024

Cultural heritage virtual tourism offers users a novel digital experience, becoming an essential channel for cultural dissemination and preservation. However, how to stimulate users’ continuous behavioral intention remains unresolved. This study integrates the Stimulus–Organism–Response theory (SOR) experience economy theories construct comprehensive model, exploring factors influencing intentions in tourism. By analyzing data from 451 valid questionnaires through structural equation modeling (SEM) fuzzy-set qualitative comparative analysis (fsQCA) methods, several key findings emerged. The SEM results show that (1) esthetics, entertainment, escapism, education, connection experiences all positively affect perceived value satisfaction; (2) except other influence identity; (3) value, satisfaction, identity significantly impact intention. FsQCA high scenarios, are core conditions, while act as supporting enhancing willingness continue engaging under different configurations; low cases, absence of identity, weakens experiences, leading decline usage intentions. provides theoretical practical insights promoting

Language: Английский

Citations

0