Study on the extension path of agricultural products live marketing mode of rural e-commerce platform based on network traffic analysis

Applied Mathematics and Nonlinear Sciences, Journal Year: 2025, Volume and Issue: 10(1)

Published: Jan. 1, 2025

Abstract In rural e-commerce live streaming scenarios, network traffic analysis has an important impact on the consumer viewing experience. This paper builds a theoretical model of how viewers’ experiences affect their buying habits in agricultural scenarios. It also looks at role and marketing as moderators. Finally, it uses sample data from merchant accounts platforms to do real-world analyses. Consumers’ experience significantly affects purchasing behavior (regression coefficient = 1.832, p<0.05). Web mediates between purchase behavior. The moderates positive relationship web analysis. Because this, this suggests that products based can broaden by making basic facilities better, using power local universities, working together with farmers’ chambers commerce leading businesses, creating unique brands.

Language: Английский

How to improve users' purchase intention of agricultural products through live streaming systems?

Acta Psychologica, Journal Year: 2025, Volume and Issue: 254, P. 104883 - 104883

Published: March 9, 2025

Language: Английский