Theory, Practice and Future of Corporate Marketing Management Education as Part of Tertiary Education

Deleted Journal, Journal Year: 2024, Volume and Issue: 7(2), P. 176 - 203

Published: Jan. 1, 2024

To update the research priorities, this study aims to define main content elements of teaching business marketing management in tertiary education. Based on their identification, aim was evaluate and compare overall rate use tools practice over time. Subsequently, measure dependencies between level vitality number employees, field year company’s founding which online companies know, plan future. We whether real corresponds topics taught education Business Marketing Management program. identify understand practice, method comparative used. feasibility using multi-stage data collection interviews questionnaires carried out 2020-2023. The total respondents representing entities Czech Republic 411. Respondents were selected by random selection from internal database VŠFS, a.s., containing approximately 4,150 contacts entities. Statistical methods used with verification received Pearson’s coefficient, Student’s distribution. Furthermore, descriptive exploratory analysis cluster co-occurrence words contribution is created list subject Enterprises Tertiary Education. It can be stated that are accordance taught, tactical mix as a priority. In 2021-2023 timeline, improving, especially area external communication. findings highlight importance balanced classic offline environment incorporation trendy technologies into practice. Inevitably, involvement artificial intelligence (AI) expected. paper brings new perspective connection theory appeals for cooperation representatives community practical application theory, intelligence.

Language: Английский

Strengthening the Nexus: Policy and Legislative Reforms for University-Industry Collaboration in Kazakhstan

Theoretical and Practical Research in Economic Fields, Journal Year: 2024, Volume and Issue: 15(1), P. 136 - 136

Published: March 29, 2024

The aim of this study is to examine the synergistic benefits that arise from collaborations between universities and industrial companies, examining mutual advantages both entities have. This research evaluates government's efforts cultivate such partnerships through a comprehensive documentary analysis current policy documents legislation. findings indicate recently established ministry in Kazakhstan actively developing proposals for legislative amendments enhance framework collaboration industry. It noteworthy government providing tax preferences incentives collaborate with academic institutions, expectation these measures will lead beneficial outcomes. Despite positive measures, revealed significant obstacles prevent effective collaboration, as gaps general apprehension among companies set partnerships, due ineffectiveness certain laws. state's limited capacity motivate participation corporations what makes reluctance bigger challenge. highlights necessity strengthening political legal frameworks support more productive university sectors. To bridge improve innovation ecosystem drive socio-economic progress, paper calls renewed approach policymaking reforms.

Language: Английский

THE RELEVANCE OF RESEARCH, DEVELOPMENT AND INNOVATION ACTIONS: PERCEPTIONS ABOUT A BROAD SENSU SPECIALIZATION COURSE IN ENVIRONMENT AND ITS TECHNOLOGIES AT THE FEDERAL INSTITUTE OF AMAZONAS – IFAM

Revista Foco, Journal Year: 2023, Volume and Issue: 17(2), P. e4389 - e4389

Published: Feb. 8, 2023

It is correct to say that investments in Research, Development and Innovation (R&DI) represent the possibility of fostering scientific research, as well being a driving element socioeconomic development. In today's context, where sustainability prominent, it inferred cooperation between universities companies viable alternative for achievement sustainable The general objective study describe relevance actions aimed at R&DI carried out lato sensu postgraduate course Manaus. development concerns project took place within framework broad-based specialization environment its technologies, which most recent edition was able count upon economic subsidy an industry operating Free Zone Manaus, process intermediated by intervening foundation. exploratory documentary, bibliographic nature. results show highlighted here has had prolific results, including publication texts books, holding events training human resources under aegis citizenship. concludes partnership business represents important pathway consolidation ecosystem prone innovation, growth development, also favorable fulfillment UN 2030 Agenda.

Language: Английский