User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs DOI Creative Commons
Yixin Zou, Chao Zhao, Peter Childs

et al.

Behavioral Sciences, Journal Year: 2025, Volume and Issue: 15(3), P. 311 - 311

Published: March 5, 2025

Digital technologies represented by AR (Augmented Reality), VR (Virtual and digital twins, along with the expansion of metaverse platforms marketing concepts, have attracted attention numerous sports fashion product consumers brands, particularly in category shoes. Therefore, context technologies, understanding factors that affect consumer experience preferences online purchasing process shoes is very important. This study employs Latent Dirichlet Allocation topic analysis to analyze 44,110 user posts comments from social platforms, extracting thematic elements needs for online. The information obtained further encoded designed into a questionnaire, which then utilized alongside Kano model overall needs. results indicate webpage design basic are considered as Must-be attributes needs; providing on after-sales service policies comment, products’ special feature information, size testing recognized Performance attributes. Additionally, high-tech interaction methods, visual presentation, personalized customization, virtual try-on, apparel matching recommendations, dressing scenario recommendations identified Attractive reveals new technology development, shopping enhanced across four dimensions: platform augmentation, demand interactive augmentation. These dimensions collectively constitute holistic retail platform. this research provides case references theoretical insights researchers developers fields brand marketing, design, innovation.

Language: Английский

User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs DOI Creative Commons
Yixin Zou, Chao Zhao, Peter Childs

et al.

Behavioral Sciences, Journal Year: 2025, Volume and Issue: 15(3), P. 311 - 311

Published: March 5, 2025

Digital technologies represented by AR (Augmented Reality), VR (Virtual and digital twins, along with the expansion of metaverse platforms marketing concepts, have attracted attention numerous sports fashion product consumers brands, particularly in category shoes. Therefore, context technologies, understanding factors that affect consumer experience preferences online purchasing process shoes is very important. This study employs Latent Dirichlet Allocation topic analysis to analyze 44,110 user posts comments from social platforms, extracting thematic elements needs for online. The information obtained further encoded designed into a questionnaire, which then utilized alongside Kano model overall needs. results indicate webpage design basic are considered as Must-be attributes needs; providing on after-sales service policies comment, products’ special feature information, size testing recognized Performance attributes. Additionally, high-tech interaction methods, visual presentation, personalized customization, virtual try-on, apparel matching recommendations, dressing scenario recommendations identified Attractive reveals new technology development, shopping enhanced across four dimensions: platform augmentation, demand interactive augmentation. These dimensions collectively constitute holistic retail platform. this research provides case references theoretical insights researchers developers fields brand marketing, design, innovation.

Language: Английский

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