Empowering the underprivileged in China: how does information accessibility affect their entrepreneurship?

Humanities and Social Sciences Communications, Journal Year: 2025, Volume and Issue: 12(1)

Published: March 27, 2025

Language: Английский

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Investigating intersectionality and its influence on information behaviours of women and immigrant digital entrepreneurs in Nigeria: Overcoming social inequalities through information strategies

Journal of Librarianship and Information Science, Journal Year: 2025, Volume and Issue: unknown

Published: March 28, 2025

This study investigates how intersecting social identities shape the information behaviours of women and immigrant digital entrepreneurs in Nigeria, addressing systemic inequalities through practices. Using a qualitative approach, research analyses interviews with 26 entrepreneurs, including seven marginalized employing grounded theory critical realism. Findings reveal that gender, marital status, sexual orientation, religion socioeconomic status create multilayered barriers to information. Conversely, technology, online communities WhatsApp groups mutual support networks emerge as enablers, fostering agency resilience. The introduces Socio-Informational Stratification (SIS), mid-range highlighting navigate stratified environments, repositioning themselves despite structural constraints. Through bridging micro-level lived experiences macro-level forces, this advances understanding leverage challenge inequities Nigeria’s evolving entrepreneurship environment.

Language: Английский

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Rural entrepreneurship and inequality: exploring trends in emerging economies through the lens of Lebanon

Journal of Entrepreneurship in Emerging Economies, Journal Year: 2024, Volume and Issue: unknown

Published: April 18, 2024

Purpose Limited research exists on the role of information access as a key success factor for rural entrepreneurs. The purpose this study is to examine importance access, among other inequality forms, in shaping entrepreneurial outcomes. Design/methodology/approach authors used qualitative, inductive methodology. They conducted interviews with entrepreneurs and gained insights into basic tangible resources their ventures. Findings identified two critical factors that impact entrepreneurs: inequalities resources. found entrepreneurship are often interrelated, rather than isolated. demonstrated relationship between not solely characterized by positive or negative correlation but dynamic interplay where certain forms may create barriers opportunities some individuals while creating others. Practical implications uncovered constructed roadmap effectively address these challenges, providing valuable policymakers support initiatives enabling target high-impact This supports efforts provide equal grow succeed. Originality/value significantly contributes field examining complexities emerging economies, particular focus areas. introduced comprehensive conceptual model linking entrepreneurship, explored challenges faced offered strategic policy recommendations development initiatives.

Language: Английский

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A Case Study on the Application of New Media Technology and Market Expansion of Rural Enterprises in Central China

Studies in Media and Communication, Journal Year: 2024, Volume and Issue: 12(3), P. 177 - 177

Published: June 26, 2024

New media has become a critical marketing method in modern times and plays vital role rural China's market expansion development. Currently, the sales of agricultural products by Chinese enterprises have an indispensable part product marketing. In face fierce competition, these companies must focus on building brands to enhance competitiveness continuously. However, under influence traditional economic concepts production models, some areas China still need understand brand building, which limits effective use new results certain constraints products. Therefore, this article aims conduct in-depth study how technology highlight their products' unique features advantages formulating promotion strategies.In creative methods increase visibility recognition To end, researchers proposed strategies through technology. process emphasizes combination characteristics local culture ensure that image is more line with tastes needs consumers. Through innovative designs logos, slogans, etc., are expected stand out Ultimately, provide compelling for promote upgrade improve sales.

Language: Английский

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Scientometric analyses of digital inequity in education: problems and solutions

Humanities and Social Sciences Communications, Journal Year: 2024, Volume and Issue: 11(1)

Published: Aug. 18, 2024

There are several gaps in the field of digital inequity education because it is still its initial stage. To fill research gaps, this study has revealed a complex landscape problems and solutions. The analysis highlights urgent need to address that prevents equal access educational resources opportunities. While challenges numerous, solutions also diverse. Addressing cultural norms stereotypes perpetuate gender-based crucial, along with investing gender-sensitive technology infrastructure. Promoting literacy among all learners essential empower them age. By taking comprehensive approach combines policy changes, technological advancements, strategies, we can hope bridge create more equitable inclusive system. Future could highlight cross-cultural cross-contextual studies, longitudinal integration multiple methodologies.

Language: Английский

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The Use of New Media and Agricultural Products Marketing Methods of Rural Enterprises in China

International Journal of Academic Research in Business and Social Sciences, Journal Year: 2023, Volume and Issue: 13(5)

Published: May 13, 2023

This paper studies the use of new media marketing by rural enterprises to improve brand awareness and expand market share, providing opportunities. With popularization Internet mobile devices, application is increasingly extensive, technology constantly updated promote increase agricultural product sales. For example, in development stage products enterprises, thinking can be established through transformation concepts. Focus on user experience, build products, refined operation (Saarinen & Makkonen, 2021). The research methods this mainly adopt case analysis method literature review deeply understand influence mode enterprises. Through China, effect discussed. puts forward strategy combining innovation which provides positive reference for central China. Rural effective e-commerce platform sales channels logistics system construction, provide guarantee marketing.

Language: Английский

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