Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(2), P. 33 - 33
Published: Jan. 23, 2025
This study explores the impact of artificial intelligence (AI)-based technologies on leadership-based organizational communication and employee performance within contemporary workplaces. While prior research has acknowledged AI’s potential in optimizing processes, significant gaps remain understanding its specific influence core dimensions outcomes. addresses these by examining six key elements—informing, message reception, feedback, acceptance, persuasion, reaction—to assess whether AI significantly enhance improving internal efficiency reducing transmission errors, which are crucial for productive interactions. Using a quantitative approach, data were collected via self-administered questionnaire from 203 employees major Romanian food industry company operating globally, including leaders three Eastern European countries. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze relationships between performance. The findings revealed that informing, receiving, accepting messages, along with reaction-provoking, had strong positive effects performance, while feedback persuasion showed moderate impacts. These results emphasize transformative role flow positively influencing behavior, thereby enhancing productivity efficiency. contributes growing body literature situating AI-driven broader context, offering actionable insights managers aiming integrate ethically effectively. Additionally, it offers set recommendations lead process according new actual era digitization, is real benefits both parts. It also provides robust foundation future research, encouraging longitudinal cross-cultural studies further investigate implications diversity, innovation, well-being.
Language: Английский