The serial mediation effect of perceived quality and customer satisfaction on the relationship between trust and repurchase intention: a research on private health insurance owners DOI Creative Commons
İbrahim Gün, Selma Söyük

BMC Health Services Research, Journal Year: 2025, Volume and Issue: 25(1)

Published: Feb. 15, 2025

Abstract Background This study examined the serial mediating roles of perceived quality and customer satisfaction in relationship between trust repurchase intentions among private health insurance owners. Methods cross-sectional included 525 The data were collected 15.12.2023 15.03.2024, SPSS AMOS was used to analyze direct indirect estimates. utilized structural equation modeling (SEM) examine relationships constructs. proposed model tested using maximum likelihood estimation. Model fit indices statistical significance levels reported ensure robustness findings. Using an online survey, participants completed self-reported measures quality, satisfaction, trust, intention. Results Trust significantly affected Furthermore, acted as a mediator satisfaction. Additionally, played partial role Both play Conclusions highlighted Private agencies both alleviate burden on public services operate profit-driven entities. Considering their benefits healthcare services, maintaining existing portfolios acquiring new customers are important for system profitability businesses.

Language: Английский

The serial mediation effect of perceived quality and customer satisfaction on the relationship between trust and repurchase intention: a research on private health insurance owners DOI Creative Commons
İbrahim Gün, Selma Söyük

BMC Health Services Research, Journal Year: 2025, Volume and Issue: 25(1)

Published: Feb. 15, 2025

Abstract Background This study examined the serial mediating roles of perceived quality and customer satisfaction in relationship between trust repurchase intentions among private health insurance owners. Methods cross-sectional included 525 The data were collected 15.12.2023 15.03.2024, SPSS AMOS was used to analyze direct indirect estimates. utilized structural equation modeling (SEM) examine relationships constructs. proposed model tested using maximum likelihood estimation. Model fit indices statistical significance levels reported ensure robustness findings. Using an online survey, participants completed self-reported measures quality, satisfaction, trust, intention. Results Trust significantly affected Furthermore, acted as a mediator satisfaction. Additionally, played partial role Both play Conclusions highlighted Private agencies both alleviate burden on public services operate profit-driven entities. Considering their benefits healthcare services, maintaining existing portfolios acquiring new customers are important for system profitability businesses.

Language: Английский

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