Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire

Nutrients, Journal Year: 2025, Volume and Issue: 17(5), P. 746 - 746

Published: Feb. 20, 2025

Background/Objectives: This study investigates consumers' purchase intention (PI) toward health and wellness foods (HWF) in China by examining key factors, such as health-consciousness (HC), desire, attitude organic food. Methods: Data were collected via online surveys completed Chinese respondents aged 50-65 years. Of the 270 distributed surveys, 230 valid responses (85.2% effectiveness) analyzed. A multi-analytic approach was employed, integrating Partial Least Squares-Structural Equation Modeling (PLS-SEM), Necessary Condition Analysis (NCA), Combined Importance-Performance Map (cIPMA), to explore hypothesized relationships. Results: The results reveal HC has a strong influence on their PI HWF, with desire sequentially mediating this relationship. Furthermore, of NCA confirm that are necessary conditions for purchasing whereas is not. Conclusions: Based these findings, provides suggestions future research practical recommendations HWF businesses.

Language: Английский

Health Consciousness: Theory, Measurement, and Evidence

Published: Jan. 1, 2024

Language: Английский