Artificial Intelligence and Green Innovation in Small and Medium-Sized Enterprises and Competitive-Advantage Drive Toward Achieving Sustainable Development Goals DOI Open Access
Panteha Farmanesh,

Niloofar Solati Dehkordi,

Asim Vehbi

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(5), P. 2162 - 2162

Published: March 3, 2025

A significant portion of small and medium-sized enterprises (SMEs) are usually allocated to the construction sector, which plays a vital role in many economies. SMEs currently face serious concerns regarding pursuit sustainability. Limited financial resources (FRs) frequently prevent from implementing sustainable practices. Therefore, these should mitigate expenses invest environmentally friendly initiatives. Enhancing developing ways accelerate Turkish SMEs’ shift toward sustainability is vital. Moreover, adopting artificial intelligence (AI) green innovation strategies (GISs) can boost competitive advantage (SCA) lead them success. This study utilized natural resource-based view theory (NRBV), developed compensate for RBV’s shortcomings by incorporating environment into framework. uses structural equation modeling (SEM) examine causal effect between variables based on responses received 228 executives within Turkey’s sector. The findings this reveal that FRs significantly impact SCA among SMEs, while GIS serves as mediator relationship. Additionally, moderating AI adoption promotes development industry. because it contributes body knowledge relationship study’s constructs align with Sustainable Development Goal 9 (Industry, Innovation, Infrastructure), presented United Nations 2015. goal robust infrastructure, encourages inclusive industrialization, stimulates SME Although have been studied individually previous studies, integrates thorough framework emphasizes function SCA, interaction adoption. offers useful information managers, stakeholders, politicians, leaders, enabling make well-informed decisions about

Language: Английский

Strategic Marketing Alignment-Competitive Advantage Nexus: Green Entrepreneurship Path in SMEs DOI Creative Commons
Bonga Mgwatyu, Darlington T. Chigori, Olabanji Oni

et al.

Southern African Business Review, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 13, 2025

Purpose: This study investigated strategic marketing alignment (SMA) and competitive advantage (CA) in SMEs with an emphasis on the moderating role of green entrepreneurship (GE). By focusing sustainability, resources, capabilities, light is shed importance GE for success small- medium-sized enterprises (SMEs). Design/Methodology/Approach: A descriptive cross-sectional design a quantitative research approach relying structured questionnaires employed. The data collection resulted total 250 filled-out questionnaires. Participants were SME owners managers manufacturing, other sectors around Buffalo City Metropolitan, East London. Findings: results indicated that relationship between SMA CA was not statistically significant (p = 0.702) while had positive impact GE. supported direct effect CA. highlighted complete moderation Managerial/Policy implications: Management can take ecological sustainability. SMEs’ use as their dynamic capabilities enhance competitiveness increase potential opportunities. organisational culture may affect interaction. Originality/Value: As unique bridging gap practice, delves further into encouraging to align practices comply environment which they operate through sustainable chances differentiation competitiveness.

Language: Английский

Citations

0
Artificial Intelligence and Green Innovation in Small and Medium-Sized Enterprises and Competitive-Advantage Drive Toward Achieving Sustainable Development Goals DOI Open Access
Panteha Farmanesh,

Niloofar Solati Dehkordi,

Asim Vehbi

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(5), P. 2162 - 2162

Published: March 3, 2025

A significant portion of small and medium-sized enterprises (SMEs) are usually allocated to the construction sector, which plays a vital role in many economies. SMEs currently face serious concerns regarding pursuit sustainability. Limited financial resources (FRs) frequently prevent from implementing sustainable practices. Therefore, these should mitigate expenses invest environmentally friendly initiatives. Enhancing developing ways accelerate Turkish SMEs’ shift toward sustainability is vital. Moreover, adopting artificial intelligence (AI) green innovation strategies (GISs) can boost competitive advantage (SCA) lead them success. This study utilized natural resource-based view theory (NRBV), developed compensate for RBV’s shortcomings by incorporating environment into framework. uses structural equation modeling (SEM) examine causal effect between variables based on responses received 228 executives within Turkey’s sector. The findings this reveal that FRs significantly impact SCA among SMEs, while GIS serves as mediator relationship. Additionally, moderating AI adoption promotes development industry. because it contributes body knowledge relationship study’s constructs align with Sustainable Development Goal 9 (Industry, Innovation, Infrastructure), presented United Nations 2015. goal robust infrastructure, encourages inclusive industrialization, stimulates SME Although have been studied individually previous studies, integrates thorough framework emphasizes function SCA, interaction adoption. offers useful information managers, stakeholders, politicians, leaders, enabling make well-informed decisions about

Language: Английский

Citations

0