Jurnal Komunikasi Malaysian Journal of Communication, Journal Year: 2024, Volume and Issue: 40(4), P. 68 - 88
Published: Dec. 28, 2024
The southern people in Thailand are often questioned and given negative connotations by society the government. media also portrays stereotypical images of southerners characterizes them as having a stagnant identity. Most it is constructed through eyes an "outsider," who would present community more light than positive one. This study aims to create participatory communication process among target youth establishing prototype kit enhancing pride identity action research junior high school students active audiences change agent communicator group. revealed that has created story arising from exchange experiences groups with regards their collecting information on use words oppress Southern localities eventually led setting up entry point starting communicate narrative for "transforming pain points into proud points", painful transform feelings identification reinforcement shift mindsets forbidding others mock immunity against mockery. It empirical results building region's local group ability re-process application participative processes acceptance diversity cultural pride. Keywords: Local identity, prototype, communication, Thai youth.
Language: Английский