Lampang Carriages: Driving Creative Tourism Through the Power of Storytelling Media

Journal of Lifestyle and SDGs Review, Journal Year: 2025, Volume and Issue: 5(3), P. e02760 - e02760

Published: Feb. 28, 2025

Objectives: This study aimed to develop a storytelling video series focused on the Lampang horse carriage highlight its role in promoting creative tourism. The project sought enhance cultural engagement, preserve local heritage, and contribute sustainable tourism development through audiovisual storytelling. Theoretical Framework: Narrative Theory Aesthetic guided study. structured elements ensure engaging meaningful content, while shaped visual sensory aspects maximize appeal. These frameworks ensured that videos effectively conveyed both emotional significance. Method: A mixed-methods approach was employed, integrating documentary research, interviews, focus groups, fieldwork studies. Documentary research provided historical context, interviews with drivers residents contributed authentic perspectives. Focus groups offered feedback elements, studies captured real-life experiences authenticity. Results Discussion: resulted eight chapters (First Contact, Important, Elements, Next Generation, Souvenir, Horse Trainer, Charioteer Forever), distributed via dedicated YouTube channel. strengthened Lampang’s identity, supported heritage preservation, increased awareness of carriages as symbol integration aesthetic viewer engagement knowledge dissemination. Research Implications: highlights effectiveness media sustainability. It offers model for leveraging digital platforms intangible fostering social economic benefits communities. Originality/Value: introduces an innovative tourism, utilizing appreciation. provides valuable insights into intersection storytelling, replicable other sites.

Language: Английский

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Innovation and Competitiveness in the Territorial Brand of the Algarve: A Comparative Analysis of Its Social Media Communication and Web Content

Tourism and Hospitality, Journal Year: 2025, Volume and Issue: 6(2), P. 88 - 88

Published: May 17, 2025

In an increasingly competitive global tourism context, territorial branding plays a key role in enhancing the visibility, identity, and resilience of regions. This study focuses on Algarve, region southern Portugal, investigates how innovation competitiveness are reflected its digital communication strategy. Using mixed-methods approach, this research combines quantitative analysis 689 social media posts published 2024 Facebook, Instagram, YouTube with qualitative content 38 documents official website Algarve. The findings reveal coherent visually appealing brand narrative centred coastal identity complemented by related to nature, gastronomy, cultural heritage. Instagram stands out as most engaging platform, particularly when adopt participatory tone, emotional storytelling, references specific locations. However, only 6.4% surpassed 1% engagement threshold, suggesting limited audience connection. presents broader thematic range but under-represents intangible heritage local products.The Algarve successfully projects aspirational image based landscape leisure would benefit from greater diversification, enhanced stakeholder integration, expanded strategies strengthen destination competitiveness.

Language: Английский

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Considering Future Generations in Democratic Governance

Politics and Governance, Journal Year: 2024, Volume and Issue: 12

Published: April 24, 2024

Intergenerational issues encompass various future concerns ranging from climate change to government debt, which can potentially harm the well-being of generations. Scholars have discussed intergenerational equity and justice, efforts incorporate generations in decision-making society been growing, including establishing future-regarding institutions. Nevertheless, democratic governance often prioritizes short-term gains over long-term benefits. This thematic issue aims present current state progress academic discourse on incorporating considerations for into decision-making. The comprises 10 articles with a varied focus, young people those who are yet be born. Challenges such as misrepresentation negligence deliberation explored, along legal obligations grounded human rights. Proxies political examined, revealing limitations enforcing their interests. impact short-termism responses is discussed, role narratives moral philosophy explored. Diverse cases, litigation German Federal Constitutional Court, highlight complexity addressing These explore identify challenges consideration generations, could used catalyze studies actions that will taken future.

Language: Английский

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