Construction of Enterprise Marketing Management System in Digital Economic Environment from the Perspective of Green Ecology

Sustainability, Journal Year: 2023, Volume and Issue: 15(2), P. 1299 - 1299

Published: Jan. 10, 2023

In the context of digital economy, speed enterprise development is becoming faster and faster. To understand establish environment network marketing, we must first obstacles. Successful establishment depends on its promotion in society active participation government enterprises. Only with cooperation all parties can marketing be rapidly established. At present, methods adopted by many enterprises are very traditional. These management not only inefficient, but also present problems such as poor real-time information, a low degree informatization, information asymmetry closed data. order to address these problems, this paper proposes use economic means scientifically manage marketing. Here examine effect determine needs consumers constructing an system, so that observe trends consumer markets at any time, make timely responses technological changes. We B/S model build system develop steadily green ecology. This mainly uses mean clustering algorithm analyze performance system. Through experiment, it found good help improve efficiency data processing ability. During operation, was transaction success rate reached 100%. Most responded within 1.5 s. The functional changes before after architecture were analyzed acquisition employees, sharing data, informatization security capabilities had been improved. Among these, improved fastest went from 48% 94%. Under annual income increased 1.35 million yuan, which year-on-year increase 7.2%. experimental showed under ecological perspective, based has certain practicality, promote healthy management.

Language: Английский

Digital Objects of Civil Rights

Lex Russica, Journal Year: 2021, Volume and Issue: 7, P. 32 - 43

Published: July 19, 2021

The paper is devoted to the problem of digitalization objects civil rights. In context development digital economy, are consolidated and reflected in environment. Article 128 Civil Code Russian Federation sets forth concept They defined as property obligations other rights, which does not allow them be considered independent new types category rights introduced into legislation cover all that appear environment, results appearance legal relations, connection with it relevant introduce list an type or application regimes named objects. For example, categories big data, user data again make us think about regime information. Adhering understanding information itself we can conclude posted environment capable objectification intangible benefit (for personal integral part privacy, enshrined legislation), while owner this transfer right use persons. This a (exclusive) right. very provision objectified within framework services for its provision. Big if contain information, also covered by publicly available collected, analyzed, summarized persons accessing legally from open sources on Internet). addition, elucidates problems determining so-called virtual narrow sense (in-game objects, augmented reality), artificial intelligence robots created basis technology. general, concluded possible extend due regard peculiarities their consolidation

Language: Английский