Bane or Boon?
Advances in computational intelligence and robotics book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 189 - 220
Published: March 12, 2025
The
rise
of
the
metaverse
is
revolutionizing
tourism
industry
by
transforming
customer
experiences,
marketing,
and
operations.
Technologies
like
VR,
AR,
AI
play
a
crucial
role
in
creating
highly
personalized
immersive
allowing
tourists
to
virtually
tour
landmarks
museums
from
comfort
their
homes.
This
enhances
pre-travel
decision-making
serves
as
an
effective
marketing
tool
for
organizations.
also
supports
hybrid
model,
which
particularly
relevant
context
pandemics
environmental
concerns,
promoting
sustainable
travel
behaviors
reducing
over-tourism.
big
data
further
enrich
experience
offering
recommendations
unique
journeys.
Despite
significant
investment
required,
technology
presents
innovative
opportunities
revenue
generation
marketing.
Embracing
these
advancements,
stakeholders
must
adapt
leverage
metaverse's
potential.
Language: Английский
Influencing Factors on Tourists’ Intentions for Sustainable Tourism Destinations: Moderating Effects of Financial Constraints and Moral Reflectiveness
International Journal of Tourism Research,
Journal Year:
2024,
Volume and Issue:
26(5)
Published: Sept. 1, 2024
ABSTRACT
This
study
investigates
the
relationships
between
environmental
awareness,
travel
motivations,
tourism
knowledge,
and
intentions
to
choose
sustainable
destinations.
Using
a
survey
of
495
participants
Partial
Least
Squares
Structural
Equation
Modeling
(PLS‐SEM),
we
examine
how
financial
constraints
moral
reflectiveness
moderate
these
relationships.
Our
findings
indicate
strong
positive
correlation
values
support
for
tourism.
Travel
knowledge
about
tourism,
attitude
all
significantly
contribute
tourist's
intention
sustainably.
Interestingly,
gender
moderates
influence
motivations
on
values,
while
reflection
link
Financial
did
not
have
significant
moderating
effect.
provides
valuable
insights
stakeholders
in
industry,
highlighting
importance
aligning
strategies
with
tourist
emphasizing
benefits
encourage
responsible
practices.
Language: Английский