Effects of Eco-Labels on the Product Evaluation of Meat and Meat Alternatives – A Discrete Choice Experiment

Published: June 16, 2023

Eco-labels are an instrument for enabling informed food choices and supporting a demand-sided change towards more urgently needed sustainable system. Lately, novel eco-labels that depict product’s environmental life-cycle assessment on multi-level scale being tested across Europe’s retailers. This study elicits consumers preferences willingness to pay (WTP) eco-label. A Discrete Choice Experiment was conducted in Austria. Individual partworth utilities were estimated by means of Hierarchical Bayes. Results show higher WTP positive evaluated label, revealing consumers’ perceived benefits colorful labels over binary black-and-white designs. Even negative label showed compared no pointing limited effectiveness eco-labels. Respondents’ independent from their subjective eco-label knowledge, health consciousness, concern. The attribute “protein source” most important, animal-based protein source (beef) strongly correlated with meat attachment, implying shift sources is challenging sustainability have only small impact the product choice average consumers.

Language: Английский

The Efficacy of Environmental Messaging in Shaping Consumer Choices: An Input to Eco-Marketing Business Policy

International Journal For Multidisciplinary Research, Journal Year: 2024, Volume and Issue: 6(3)

Published: May 29, 2024

This study aims to investigate the relationship between environmental messaging in terms of eco-brands, eco-labels, and eco-advertisements consumer choice how these factors moderated by knowledge. In this study, 385 valid questionnaires were gathered through an onsite survey. The data then subjected descriptive inferential techniques, such as Spearman correlation moderation analysis, researcher. result shows that Filipino consumers have high level acceptance towards eco-advertisements. Furthermore, exhibit a degree awareness strong preference for eco-friendly products. Additionally, more exposed eco-advertisement messaging, they tend be environmentally conscious choose products benefit environment. reveals among consumers, are not Although it was discovered knowledge positively influenced choice. Overall, contributes better understanding their behavior It also offers insightful information businesses, entrepreneurs, other beneficiaries enhance eco-marketing business policy.

Language: Английский