Published: July 1, 2024
The current study explores the impact of celebrity endorsements and social media platforms on promoting sustainable consumer behavior in Nigerian tourism industry. employs Mentionlytics software to analyze online documents examine how political celebrities (Twitter Facebook) influence decision-making processes within findings phase 1 suggest that have a positive behavior. results 2 engage followers Facebook based 70% share. However, no engagement was found Twitter zero percent (0%) share, suggesting enables promote tourism. contributes literature sustainability endorsements, offering insights for destination marketers policymakers
Language: Английский