Journal of Multidisciplinary Cases, Journal Year: 2023, Volume and Issue: 41, P. 10 - 21

Published: Dec. 1, 2023

The current research explores the counterproductive aspects of charm in context counterfeit cosmetics and purchasing intention Bangladeshi undergraduate students. study examines four hypotheses: H1) A correlation exists between ostentation affordability. H2) psychological contentment. H3) contentment H4) There is a affordability, lack knowledge, intention. Data for this was obtained via an online survey, with total 147 participants. All predictions were confirmed, demonstrating robust exhibitionism, contentment, inclination among students from Bangladesh. results can offer valuable perspectives domestic international cosmetic brands regarding customer perceptions market determinants that impact their purchasing, preference, loyalty choices.

Language: Английский