International Journal of Research in Marketing,
Journal Year:
2024,
Volume and Issue:
41(3), P. 489 - 495
Published: July 2, 2024
Generative
AI
(GenAI)
holds
the
potential
to
revolutionise
marketing
education
by
enhancing
learning
experience
and
addressing
long-standing
pedagogical
challenges.
This
paper
explores
transformative
impact
of
GenAI,
focusing
on
three
primary
dimensions:
cost
efficiency
&
scalability,
personalisation
accessibility,
creativity
innovation.
However,
despite
these
substantial
benefits,
GenAI
also
presents
important
risks
I
therefore
underscore
need
for
strategic
responsible
implementation,
recommending
several
approaches
such
as
foundational
literacy,
human
oversight,
alignment
with
objectives
bespoke
frameworks
harness
GenAI's
full
while
mitigating
associated
risks.
Finally,
emphasise
that
discussion
should
evolve
from
whether
we
use
when
how
it.
Informatics,
Journal Year:
2023,
Volume and Issue:
10(4), P. 87 - 87
Published: Nov. 29, 2023
ChatGPT
is
widely
used
among
students,
a
situation
that
challenges
educators.
The
current
paper
presents
two
strategies
do
not
push
educators
into
defensive
role
but
can
empower
them.
Firstly,
we
show,
based
on
statistical
analysis,
use
be
recognized
from
certain
keywords
such
as
‘delves’
and
‘crucial’.
This
insight
allows
to
detect
ChatGPT-assisted
work
more
effectively.
Secondly,
illustrate
assess
texts
written
by
students.
latter
topic
was
presented
in
interactive
workshops
provided
educational
specialists.
results
of
the
workshops,
where
prompts
were
tested
live,
indicated
ChatGPT,
targeted
prompt
used,
good
at
recognizing
errors
consistent
grading.
Ethical
copyright
concerns
raised
well
workshops.
In
conclusion,
methods
this
may
help
fortify
teaching
computer
scripts
for
live
prompting
are
available
enable
give
similar
International Journal of Research in Marketing,
Journal Year:
2024,
Volume and Issue:
41(3), P. 489 - 495
Published: July 2, 2024
Generative
AI
(GenAI)
holds
the
potential
to
revolutionise
marketing
education
by
enhancing
learning
experience
and
addressing
long-standing
pedagogical
challenges.
This
paper
explores
transformative
impact
of
GenAI,
focusing
on
three
primary
dimensions:
cost
efficiency
&
scalability,
personalisation
accessibility,
creativity
innovation.
However,
despite
these
substantial
benefits,
GenAI
also
presents
important
risks
I
therefore
underscore
need
for
strategic
responsible
implementation,
recommending
several
approaches
such
as
foundational
literacy,
human
oversight,
alignment
with
objectives
bespoke
frameworks
harness
GenAI's
full
while
mitigating
associated
risks.
Finally,
emphasise
that
discussion
should
evolve
from
whether
we
use
when
how
it.
