Journal of Economic Literature, Journal Year: 2024, Volume and Issue: 62(4), P. 1422 - 1474

Published: Dec. 1, 2024

We provide a guide to the burgeoning literature on economics of social media. first define media platforms and highlight their unique features. then synthesize main lessons from empirical organize them around three stages life cycle content: (i) production, (ii) distribution, (iii) consumption. Under we discuss how incentives affect content produced off harmful is moderated. network structure, algorithms, targeted advertisements. consumption, affects individuals who consume its society at large, explore consumer substitution patterns across platforms. Throughout guide, examine case studies deterrence misinformation, segregation, political advertisements, effects outcomes. conclude with brief discussion future (JEL D12, D72, D83, D91, I31, L82, M37)

Language: Английский