Social Media and Finance

SSRN Electronic Journal, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 1, 2024

Social media has become an integral part of the financial information environment, changing way is produced, consumed and distributed. This article surveys social literature, distinguishing between research using as a lens to shed light on more general behavior exploring effects markets. We also review data landscape.

Language: Английский

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Privacy Regulation and Targeted Advertising: Evidence from Apple's App Tracking Transparency

SSRN Electronic Journal, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 1, 2024

We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects Apple's App Tracking Transparency Policy (ATT). find that ATT significantly degraded ability by Facebook advertisers target advertisements based on its off-platform data. A within-advertiser comparison reveals conversion-optimized advertisements, for which such data is crucial targeting, suffered 37.1% reduction in click-through rates, compared with clicks-optimized depend less data, indicating significant fall relevance former ads as perceived users. Although did appear substitute away from Google ecosystem, those higher baseline dependence experienced difficulty customer acquisition, receiving 26.2% fewer orders new customers.

Language: Английский

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Disengaging from Reality – Online Behavior and Unpleasant Political News

SSRN Electronic Journal, Journal Year: 2022, Volume and Issue: unknown

Published: Jan. 1, 2022

We study how individuals comment on political news posted Reddit's main forum during the 2016 US Presidential Election. present two findings. First, opposite partisan users same sources, but different news. Second, behave very differently from independents if is bad for a candidate. Compared to independents, comments are less frequent own candidate, and more opponent. The content of also suggests that likely accept their This behavior consistent with motivated reasoning, predictions model rational inattention where cost attention depends whether pleasant or unpleasant.

Language: Английский

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Privacy Regulation and Targeted Advertising: Evidence from Apple's App Tracking Transparency

SSRN Electronic Journal, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 1, 2024

We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects Apple's App Tracking Transparency Policy (ATT). find that ATT significantly degraded ability by Facebook advertisers target advertisements based on its off-platform data. A within-advertiser comparison reveals conversion-optimized advertisements, for which such data is crucial targeting, suffered 37.1% reduction in click-through rates, compared with clicks-optimized depend less data, indicating significant fall relevance former ads as perceived users. Although did appear substitute away from Google ecosystem, those higher baseline dependence experienced difficulty customer acquisition, receiving 26.2% fewer orders new customers.

Language: Английский

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Receiving vs. believing (mis)information from friends: experimental evidence from India

Published: July 12, 2024

Do people believe a news story more if it is shared by friend? Should they? I investigate this using experiments in India with 800 pairs of friends and custom social-media platform. find sharers can distinguish true from false stories but share both equally, making sharing uninformative about story's truth. Receivers, however, interpret as sign truth: they overestimate how well sharers’ beliefs predict veracity; discount factors besides belief influence decisions; update the most on least believed initially. Altogether, gain (unmerited) credibility being friend

Language: Английский

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Zur Bedeutung digitaler Informations- und Austauschplattformen für die Marketing- und Vertriebsstrategien pharmazeutischer Unternehmen

Springer eBooks, Journal Year: 2024, Volume and Issue: unknown, P. 189 - 197

Published: Jan. 1, 2024

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The Impact of Dating Apps on Young Adults: Evidence From Tinder

SSRN Electronic Journal, Journal Year: 2022, Volume and Issue: unknown

Published: Jan. 1, 2022

Online dating applications have revolutionized the market in past decade, but their exact effects remain unclear. We analyze impact of early diffusion a viral app - Tinder on college student behavior, relationships, and health. For identification, we rely ample qualitative evidence that Tinder's promotion strategy focused primarily Greek organizations campuses. Consistent with this evidence, find was more likely to be mentioned newspapers universities fraternities sororities. Using comprehensive survey than 1.3 million responses around year rollout, estimate difference-in-differences equation comparing outcomes before after rollout across individuals varying organization membership. led sharp lasting increase reported sexual activity. At same time, it an unplanned pregnancies, STDs, assault. observe no change number relationship problems and, if anything, fraternity sorority members experienced relative decline mental health issues. In terms distributional consequences, activity mainly concentrated students who high baseline level

Language: Английский

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Influencer Cartels

SSRN Electronic Journal, Journal Year: 2021, Volume and Issue: unknown

Published: Jan. 1, 2021

Influencer marketing is a large and growing but mostly unregulated industry. The majority of influencers are not paid based on their campaigns' success. Instead, prices engagement (number likes comments). This gives incentives for fraudulent behavior—for inflating engagement. We study influencer cartels, where groups collude to increase improve market outcomes. Our theoretical model shows that such cartels mitigate the free-rider problem may or decrease welfare, depending quality induced use novel dataset Instagram confirm as intended. Importantly, we show from non-specific lower quality, whereas topic-specific be good natural Therefore sometimes welfare-improving, typical hurt everyone.

Language: Английский

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Financial Incentives of Social Media Analysts

SSRN Electronic Journal, Journal Year: 2023, Volume and Issue: unknown

Published: Jan. 1, 2023

This paper examines the effects of introduction Minimum Pageview Guarantee (MPG) on SeekingAlpha, ensuring contributors a minimum payment for covering undercovered firms. The results difference-in-differences method show that incentive significantly increases coverage is informative because effective, higher-quality cover firms, and market reacts similarly to incentivized as non-incentivized coverage. improved information provision due MPG available investors associated with reduced asymmetries among price discovery. My findings suggest financial incentives steer output lead significant spillovers capital markets.

Language: Английский

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The diffusion of online misinformation in India

AEA Randomized Controlled Trials, Journal Year: 2022, Volume and Issue: unknown

Published: April 24, 2022

Do people believe a news story more if it is shared by friend?Should they?I investigate this using lab-in-field experiments in India with 800 pairs of friends and custom social-media platform.I find sharers can distinguish true from false stories but share both equally, making sharing uninformative about story's truth.Receivers, however, interpret as sign truth: they overestimate how well sharers' beliefs predict veracity; discount factors besides belief influence decisions; update the most on least believed initially.Altogether, gain (unmerited) credibility being friend.

Language: Английский

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