The revival of spiritual practices: factors influencing the “seeking deities and offering prayers” behavior of China’s Generation Z on social media in an atheistic context DOI Creative Commons
Jing Wang, Balamuralithara Balakrishnan, Xiaohui Wan

et al.

Frontiers in Psychology, Journal Year: 2025, Volume and Issue: 15

Published: Jan. 30, 2025

Introduction Over the past decade, there has been a growing focus on study of how religion and technology intersect, particularly within field digital studies. In recent years, religious activities have emerged Chinese social media platforms, with sharing promotion content related to becoming increasingly popular. country like China, which adheres atheistic ideology, emergence among Generation Z youth provides unique case for academic research. However, is very limited research behavior in mainland China. This fills this gap by extending Theory Planned Behavior (TPB) predict additional influencing factors intentions behavior. Methods employed quantitative design, disseminating surveys via Sina Weibo Douyin platform. We collected total 525 valid responses. aims deeply explore psychological generated they stimulate participate activities. Results The results show that attitudes toward religion, perceived behavioral control, identity, empathetic willingness are predictors intentions, while norms not. Intentions significantly users’behavior platforms such as Douyin. Moreover, identity fully mediate effects subjective norms, intentions. Consequently, these behaviors generate impact, indicating presence multiple mediation effects. Discussion Unlike societal context theistic nations, pronounced inclination society. do not influence youth. Among contemporary youth, participation practices temporary, secular activity undertaken only comforting when anxiety becomes unmanageable or surpasses their threshold tolerance. young people face immense pressures stemming from workplace competition, interactions, economic burdens. Social offers individuals broader opportunities connection, community formation, construction, well various possibilities organizing lives. one hand, turn online avenues, seeking understanding others through shared experiences, thereby obtaining emotional solace comfort. On other look spiritual beliefs alleviate anxiety, resolve confusion, gain comfort exchanges. Therefore, can, some extent, be viewed form social-technological empowerment, providing new “pressure valve” facilitate relief, comfort, tension alleviation.

Language: Английский

The revival of spiritual practices: factors influencing the “seeking deities and offering prayers” behavior of China’s Generation Z on social media in an atheistic context DOI Creative Commons
Jing Wang, Balamuralithara Balakrishnan, Xiaohui Wan

et al.

Frontiers in Psychology, Journal Year: 2025, Volume and Issue: 15

Published: Jan. 30, 2025

Introduction Over the past decade, there has been a growing focus on study of how religion and technology intersect, particularly within field digital studies. In recent years, religious activities have emerged Chinese social media platforms, with sharing promotion content related to becoming increasingly popular. country like China, which adheres atheistic ideology, emergence among Generation Z youth provides unique case for academic research. However, is very limited research behavior in mainland China. This fills this gap by extending Theory Planned Behavior (TPB) predict additional influencing factors intentions behavior. Methods employed quantitative design, disseminating surveys via Sina Weibo Douyin platform. We collected total 525 valid responses. aims deeply explore psychological generated they stimulate participate activities. Results The results show that attitudes toward religion, perceived behavioral control, identity, empathetic willingness are predictors intentions, while norms not. Intentions significantly users’behavior platforms such as Douyin. Moreover, identity fully mediate effects subjective norms, intentions. Consequently, these behaviors generate impact, indicating presence multiple mediation effects. Discussion Unlike societal context theistic nations, pronounced inclination society. do not influence youth. Among contemporary youth, participation practices temporary, secular activity undertaken only comforting when anxiety becomes unmanageable or surpasses their threshold tolerance. young people face immense pressures stemming from workplace competition, interactions, economic burdens. Social offers individuals broader opportunities connection, community formation, construction, well various possibilities organizing lives. one hand, turn online avenues, seeking understanding others through shared experiences, thereby obtaining emotional solace comfort. On other look spiritual beliefs alleviate anxiety, resolve confusion, gain comfort exchanges. Therefore, can, some extent, be viewed form social-technological empowerment, providing new “pressure valve” facilitate relief, comfort, tension alleviation.

Language: Английский

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