Agile Marketing With Ethical Tech, AI, and IoT for Sustainable Customer Engagement DOI
Thangaraja Arumugam, S. Shahul Hameed,

J. S. Syed Mohamed Sadath

et al.

Advances in logistics, operations, and management science book series, Journal Year: 2024, Volume and Issue: unknown, P. 87 - 102

Published: Dec. 31, 2024

Companies trying to stay ahead in the fast-changing digital landscape need agile marketing. This essay examines ethical technology and marketing, focusing on how AI IoT may build client loyalty. Rapid market response, agility, iterative methods are discussed Data ethics, openness, privacy explored implementation. evaluated for their ability transform consumer interactions through real-time data analytics, targeted enhanced customer experiences. The chapter lists organisations that used these technology. Practical applications results shown case studies. finishes with problems opportunities balancing technical advancement ethics. It emphasises customers, trust, sustainability. Marketing age requires flexible strategies ensure long-term engagement, according this analysis.

Language: Английский

Expanding portfolio diversification through cluster analysis beyond traditional volatility DOI Creative Commons
Мykhailo Kuzheliev, Dmytro Zherlitsyn, Іhor Rekunenko

et al.

Investment Management and Financial Innovations, Journal Year: 2025, Volume and Issue: 22(1), P. 147 - 159

Published: Jan. 23, 2025

The study reviews the application of machine learning tools in financial investment portfolio management, focusing on cluster analysis for asset allocation, diversification, and risk optimization. paper aims to explore use clustering broaden concept diversification beyond traditional volatility metrics. An open dataset from Yahoo Finance includes a ten-year historical period (2014–2024) 130 actively traded securities international stock markets used. Dataset selection prioritizes top liquidity trading activity. Python analytical were employed clean, process, analyze data. methodology combines classical Markowitz optimization with techniques, highlighting variance-return trade-offs. Various characteristics, including annualized return, standard deviation, Sharpe ratio, correlation indices, skewness, kurtosis, incorporated into models reveal hidden patterns groupings among assets. Results show that while enhances insights diversity, approaches remain historically superior optimizing risk-adjusted returns. This concludes complements, rather than replaces, methods by broadening understanding addressing many diversity factors, such as metrics technical, graphical, fundamental analysis. also introduces rate based clustering, which measures variance balance all features within between clusters, providing broader perspective Future research should investigate dynamic integrate economic indicators, develop adaptive effective management evolving markets.

Language: Английский

Citations

0

Marketing digital y la personalización basada en inteligencia artificial DOI
Stalin Gorky Pazmiño Arellano, Luis Danilo Pazmiño Rodríguez

Revista Científica Kosmos., Journal Year: 2024, Volume and Issue: 3(2), P. 187 - 208

Published: Dec. 15, 2024

El uso de la inteligencia artificial y sus implicaciones en relación entre las marcas el consumidor es igualmente un punto que marca evolución. Por supuesto, ha elevado experiencia del consumidor, lo solo puede ayudar a aumentar estrategias marketing. Tal alteración se realiza principalmente través aplicación numerosos algoritmos esta logran superar complejidades generan alrededor patrón comportamiento consumidor. Hay una transición enfoque trabajo ya monitorización optimización tiempo real satisfacción incluir elementos como análisis predictivos, codificación facial o métodos interactivos, predictivos asistidos por animación. Este documento describe personalización objetivo general comercio electrónico, con descripción más detallada incluye algunos cubos comportamiento, emoción cognición comprensión amplia también basa extenso literatura arte económico cuyos trabajos son densos procesamiento moderno lenguaje aprendizaje automático para explicar cómo qué los consumidores actúan manera hacen. gran reto enfrentan, su vez, centra creación e implantación sean efectivas que, además (y, quizás, sería importante), pertinentes pluralidad entorno marketing actual.

Citations

1

Analysis of Studies on Digital Strategy: Bibliometric Research of Three Decades DOI Open Access

Gustavo A. Cruz-Martínez,

Alejandro Vega-Muñoz, Guido Salazar-Sepúlveda

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(20), P. 8789 - 8789

Published: Oct. 11, 2024

This article empirically examines the research on digital strategy, addressing its temporal evolution, sources of scientific production, countries and organizations generating knowledge, topics investigated. It highlights key authors journals from 1991 to 2023, contributing Sustainable Development Goal (SDG) 9. Methodologically, traditional bibliometric laws computational tools (VOSviewer software version 1.6.18) were applied for data processing. The results show an exponential increase in publications 2005 2022 with a critical mass strategy studies, concentrated 11 83 two or more publications. main leading production this field are USA. Finally, primary Web Science categories Business, Management, Psychology. use adoption strategies marketing, impact transformation business models, challenges it poses human resources. In addition, arising COVID-19, rise artificial intelligence, integration public administration should continue be addressed. is topic increasing interest studies.

Language: Английский

Citations

0

Agile Marketing With Ethical Tech, AI, and IoT for Sustainable Customer Engagement DOI
Thangaraja Arumugam, S. Shahul Hameed,

J. S. Syed Mohamed Sadath

et al.

Advances in logistics, operations, and management science book series, Journal Year: 2024, Volume and Issue: unknown, P. 87 - 102

Published: Dec. 31, 2024

Companies trying to stay ahead in the fast-changing digital landscape need agile marketing. This essay examines ethical technology and marketing, focusing on how AI IoT may build client loyalty. Rapid market response, agility, iterative methods are discussed Data ethics, openness, privacy explored implementation. evaluated for their ability transform consumer interactions through real-time data analytics, targeted enhanced customer experiences. The chapter lists organisations that used these technology. Practical applications results shown case studies. finishes with problems opportunities balancing technical advancement ethics. It emphasises customers, trust, sustainability. Marketing age requires flexible strategies ensure long-term engagement, according this analysis.

Language: Английский

Citations

0