The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis DOI Open Access

Jan Carlo Libiran,

Dexter Alonzo,

Michelle Berdin

et al.

Journal of Business and Management Studies, Journal Year: 2024, Volume and Issue: 6(5), P. 23 - 32

Published: Sept. 3, 2024

The study investigates the influence of purchase behaviour on customers' intentions to revisit and recommend coffee shops in Manila, utilizing a mediation analysis. In light shops' growing significance as social recreational venues, this attempts comprehend all-encompassing experience that fosters patron loyalty. specifically examines how characteristics such product, service, price, physical environment quality consumer satisfaction buying behaviour. These factors then consumers' inclination return. We employed causal quantitative research methodology gather data from 235 customers located Metro Manila through structured survey. used structural equation modelling technique known partial least squares (PLS-SEM) examine correlations between variables. results indicate product pricing significantly customer purchasing behaviour, two major determine intents return recommend. However, there was no substantial direct effect either or service indicating possibility other at play. emphasizes crucial it is uphold fair policies excellent standards for products order increase client It also intricate experiences may be important concentrate whole rather than just their lines. For shop owners managers looking improve advocacy retention cutthroat industry, findings offer insightful information.

Language: Английский

The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis DOI Open Access

Jan Carlo Libiran,

Dexter Alonzo,

Michelle Berdin

et al.

Journal of Business and Management Studies, Journal Year: 2024, Volume and Issue: 6(5), P. 23 - 32

Published: Sept. 3, 2024

The study investigates the influence of purchase behaviour on customers' intentions to revisit and recommend coffee shops in Manila, utilizing a mediation analysis. In light shops' growing significance as social recreational venues, this attempts comprehend all-encompassing experience that fosters patron loyalty. specifically examines how characteristics such product, service, price, physical environment quality consumer satisfaction buying behaviour. These factors then consumers' inclination return. We employed causal quantitative research methodology gather data from 235 customers located Metro Manila through structured survey. used structural equation modelling technique known partial least squares (PLS-SEM) examine correlations between variables. results indicate product pricing significantly customer purchasing behaviour, two major determine intents return recommend. However, there was no substantial direct effect either or service indicating possibility other at play. emphasizes crucial it is uphold fair policies excellent standards for products order increase client It also intricate experiences may be important concentrate whole rather than just their lines. For shop owners managers looking improve advocacy retention cutthroat industry, findings offer insightful information.

Language: Английский

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