The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan DOI Creative Commons
Abdulrahman Al-Kharabsheh

Innovative Marketing, Journal Year: 2024, Volume and Issue: 20(4), P. 134 - 145

Published: Dec. 2, 2024

Despite extensive research and practice in the topic of customer relationship management (CRM), hotel industry still lacks clarity on effect CRM satisfaction performance. Thus, study aims to investigate through different dimensions (key focus, organization, knowledge management, CRM-based technology) performance Jordanian hotels. A quantitative approach questionnaire adopted from relevant literature was used for data collection. The participants were managers star total 101 involved this study, key statistical analyses applied achieve its purpose using SPSS, regression correlation analysis after validating measures scale. results showed that all have a positive significant hotels’ focus has greatest out four examined, followed by organization management. Although technology considerably impacts satisfaction, impact is very slight. Therefore, suggested should pay attention their internal resources such as top support employee involvement assess implementation customer-orientation culture improve consequently establish competitive advantage.

Language: Английский

Impact of transformational and laissez-faire leadership styles on performance, job satisfaction, and turnover intention: A case study of educational organizations in Chile DOI Creative Commons

Ingrid Ferrer López,

Cristian A. Delgado-Bello, Iván Veas-González

et al.

Problems and Perspectives in Management, Journal Year: 2025, Volume and Issue: 23(1), P. 729 - 740

Published: March 31, 2025

Employee turnover has emerged as a growing and complex challenge, particularly among young workers with higher expectations greater propensity to change jobs. Certainly, leadership plays pivotal role in addressing these challenges. Accordingly, this study aims examine the effects of transformational laissez-faire styles on job satisfaction, intention, employee performance within public educational organizations Chile. A quantitative, cross-sectional research design was employed, utilizing sample 221 teachers from Antofagasta, Data were collected through an online questionnaire analyzed using R Studio for descriptive statistics SmartPLS software hypotheses testing. For teachers, composed primarily females (66%) millennials (59%), results show that recognize more attributes (3.9 scale 1 5) than (2.1 their principals. The findings reveal significant positive relationship between satisfaction (β = 0.774, p < 0.001), playing key reducing teachers’ intention –0.451, 0.001). Furthermore, negative association identified age intention. Likewise, found satisfaction. In contrast, significantly positively associated 0.233, 0.05).

Language: Английский

Citations

0

The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan DOI Creative Commons
Abdulrahman Al-Kharabsheh

Innovative Marketing, Journal Year: 2024, Volume and Issue: 20(4), P. 134 - 145

Published: Dec. 2, 2024

Despite extensive research and practice in the topic of customer relationship management (CRM), hotel industry still lacks clarity on effect CRM satisfaction performance. Thus, study aims to investigate through different dimensions (key focus, organization, knowledge management, CRM-based technology) performance Jordanian hotels. A quantitative approach questionnaire adopted from relevant literature was used for data collection. The participants were managers star total 101 involved this study, key statistical analyses applied achieve its purpose using SPSS, regression correlation analysis after validating measures scale. results showed that all have a positive significant hotels’ focus has greatest out four examined, followed by organization management. Although technology considerably impacts satisfaction, impact is very slight. Therefore, suggested should pay attention their internal resources such as top support employee involvement assess implementation customer-orientation culture improve consequently establish competitive advantage.

Language: Английский

Citations

0