Brazilian Oral Research,
Journal Year:
2025,
Volume and Issue:
39
Published: Jan. 1, 2025
Social
networks
consist
of
a
group
individuals
connected
by
family,
work,
or
other
interests
and
facilitated
an
online
structure
platform.
They
are
also
relatively
recent
widely
used
marketing
phenomenon
that
is
constantly
evolving.
The
healthcare
field
includes
professions
such
as
social
biology,
biomedicine,
physical
education,
nursing,
pharmacy,
physiotherapy,
speech
therapy,
medicine,
veterinary
nutrition,
dentistry,
psychology,
occupational
therapy.
present
study
aimed
to
analyze
the
influence
in
process
finding
selecting
professionals.
methodology
was
survey
using
structured
questionnaire
created
on
Google
Forms.
Descriptive
research
carried
out
with
non-probabilistic
convenience
snowball
sampling,
followed
quantitative
data
analysis.
A
total
268
participants
who
signed
informed
consent
were
included
study.
findings
revealed
most
common
way
find
professionals
through
recommendations
from
friends/relatives
professionals,
use
networks.
majority
search
for
Instagram
being
Sponsored
advertisements
can
be
effective
reach
potential
new
patients.
valued
characteristics
content
creators
reliability,
expertise,
ability
convey
messages,
health-related
explanations
easily
understandable
manner
preferred
type
content.
Therefore,
this
selection
International Journal of Environmental Research and Public Health,
Journal Year:
2021,
Volume and Issue:
18(18), P. 9912 - 9912
Published: Sept. 21, 2021
Social
media
is
emerging
as
a
new
avenue
for
hospitals
and
patients
to
solicit
input
on
the
quality
of
care.
However,
social
data
unstructured
enormous
in
volume.
Moreover,
no
empirical
research
use
perceived
hospital
care
based
patient
online
reviews
has
been
performed
Malaysia.
The
purpose
this
study
was
investigate
determinants
positive
sentiment
expressed
Facebook
Malaysia,
well
association
between
accreditation
sentiments
reviews.
From
2017
2019,
we
retrieved
comments
from
48
official
public
hospitals'
pages.
We
used
machine
learning
build
analyzer
service
(SERVQUAL)
classifier
that
automatically
classifies
SERVQUAL
dimensions.
utilized
logistic
regression
analysis
determine
our
goals.
evaluated
total
1852
detected
72.1%
27.9%
negative
classified
240
tangible,
1257
trustworthy,
125
responsive,
356
assurance,
1174
empathy
using
classifier.
After
adjusting
characteristics,
all
dimensions
except
Tangible
were
associated
with
sentiment.
significant
relationship
discovered.
powered
by
algorithms
provide
valuable,
real-time
may
be
missed
traditional
assessments.
Additionally,
offer
hitherto
untapped
indication
benefit
healthcare
stakeholders.
Our
results
confirm
prior
studies
support
an
adjunct
method
assessing
services
Critical Discourse Studies,
Journal Year:
2022,
Volume and Issue:
20(3), P. 243 - 255
Published: July 25, 2022
The
law,
in
its
majestic
equality,
forbids
the
rich
as
well
poor
to
sleep
under
bridges,
beg
streets,
and
steal
bread.
(Jacques
Anatole
François
Thibault)
Jurnal Indonesia Sosial Sains,
Journal Year:
2025,
Volume and Issue:
5(12), P. 3335 - 3344
Published: Jan. 4, 2025
The
global
healthcare
industry
is
undergoing
a
significant
transformation
driven
by
technological
advancements
and
evolving
patient
expectations.
This
study
aims
to
analyze
the
challenges
adaptations
of
digital
marketing
strategies
in
Indonesian
hospitals,
emphasizing
transformative
impact
platforms
like
YouTube
Instagram
on
engagement
service
delivery.
Using
qualitative
case
approach,
data
were
collected
through
interviews
with
hospital
stakeholders,
document
analysis,
observations
practices.
findings
highlight
that
effective
improve
visibility
relationships,
while
such
as
fragmented
health
data,
inadequate
infrastructure,
insufficient
regulations
hinder
progress.
concludes
addressing
these
targeted
investments
comprehensive
legal
frameworks
can
significantly
enhance
competitiveness
hospitals.
These
insights
offer
practical
implications
for
adopting
ethical
sustainable
practices
sector.
F1000Research,
Journal Year:
2025,
Volume and Issue:
14, P. 33 - 33
Published: Jan. 6, 2025
Background
During
the
COVID-19
pandemic,
social
media
and
web-based
platforms
were
widely
used
to
promote
medicinal
substances.
To
assess
community
perspectives
on
drug
promotions
media,
we
conducted
qualitative
research
using
three
workshops.
The
workshops
aimed
highlight
public
understanding
of
advertising
focusing
perceptions
promotions,
their
risks
benefits.
Discussions
importance
adhering
national
regulation
policies
World
Health
Organisation
ethical
criteria
for
promotion,
advertisement,
publicity
medicines.
Methods
Participants
purposively
sampled
from
local
youth
groups
healthcare
facilities.
Two
included
ten
young
adults
aged
18-35,
while
third
workshop
involved
professionals
one
traditional
healer.
Results
study
participants’
highlighted
value
honesty
trust
in
promotions.
Gaps
conduct
observed
concerns
raised
about
reliability
information
omission
valuable
details
advertisements.
Conclusion
Individuals
have
a
right
informed
choices
that
ensure
health
safety.
This
has
need
transparency
accountability
pharmaceutical
complementary
medicine
marketing
media.
Collaboration
is
needed
between
regulatory
bodies,
companies,
providers
members,
make
sure
upholds
standards
health.
Brazilian Oral Research,
Journal Year:
2025,
Volume and Issue:
39
Published: Jan. 1, 2025
Social
networks
consist
of
a
group
individuals
connected
by
family,
work,
or
other
interests
and
facilitated
an
online
structure
platform.
They
are
also
relatively
recent
widely
used
marketing
phenomenon
that
is
constantly
evolving.
The
healthcare
field
includes
professions
such
as
social
biology,
biomedicine,
physical
education,
nursing,
pharmacy,
physiotherapy,
speech
therapy,
medicine,
veterinary
nutrition,
dentistry,
psychology,
occupational
therapy.
present
study
aimed
to
analyze
the
influence
in
process
finding
selecting
professionals.
methodology
was
survey
using
structured
questionnaire
created
on
Google
Forms.
Descriptive
research
carried
out
with
non-probabilistic
convenience
snowball
sampling,
followed
quantitative
data
analysis.
A
total
268
participants
who
signed
informed
consent
were
included
study.
findings
revealed
most
common
way
find
professionals
through
recommendations
from
friends/relatives
professionals,
use
networks.
majority
search
for
Instagram
being
Sponsored
advertisements
can
be
effective
reach
potential
new
patients.
valued
characteristics
content
creators
reliability,
expertise,
ability
convey
messages,
health-related
explanations
easily
understandable
manner
preferred
type
content.
Therefore,
this
selection