International Journal of Computational and Experimental Science and Engineering, Journal Year: 2025, Volume and Issue: 11(1)
Published: March 1, 2025
Corporate Social Responsibility (CSR) has emerged as a critical factor in shaping consumer behavior, influencing actions ranging from purchase decisions and brand advocacy to sustainable consumption crisis response. Despite extensive research, structured quantitative qualitative assessment of its scholarly evolution influence on behavior remains limited. This study addresses this gap through dual-method investigation: bibliometric analysis 456 Scopus-indexed publications (2003–2024) systematic literature review (SLR) the 10 most cited studies within corpus. The maps research trends, identifies leading contributors, uncovers key thematic areas, while highlighting global interdisciplinary nature CSR behavior. SLR provides deeper insights into how initiatives decision-making behavioral engagement across different industries contexts. Findings indicate that CSR-driven behaviors are shaped by industry-specific, economic, cultural factors, with price sensitivity, product quality, authenticity playing crucial roles. also highlights methodological preference for experimental regression-based approaches, emphasizing need longitudinal real-world better capture CSR’s long-term effects. By integrating comprehensive evaluation impact findings offer valuable businesses, underscoring importance strategic, transparent, context-driven initiatives.
Language: Английский