Engaging With AI Influencers in Online Marketing 6.0 DOI

Varun Kumar Jain,

Anuradha Jain, Kritika Nagdev

et al.

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 99 - 116

Published: May 8, 2025

Artificial Intelligence (AI) influencers are becoming think tanks around consumer behavior, human engagement, branding purposes, and communications. The aim of this chapter is to discuss the identity paradox authenticity versus artificiality in new era digital marketing emergence Generated Influencers (AIGI) who forge lines trust, emotional weight active interaction between firms consumers. Although AI using provide scalability, 24/7 data-driven personalization, they also confront conventional concepts surrounding connection authenticity. This study investigates psychology ethics perception, algorithmic infrastructure virtual influences, strategic implications for brand citizenship. Using a multidisciplinary approach, paper outlines future hyper-digital age presents frameworks support ethical use influencer marketing.

Language: Английский

What if I Prefer Robot Journalists? Trust and Objectivity in the AI News Ecosystem DOI Creative Commons
Elena Yeste, Jaume Suau, Marçal Sintes Olivella

et al.

Journalism and Media, Journal Year: 2025, Volume and Issue: 6(2), P. 51 - 51

Published: April 1, 2025

The use of artificial intelligence (AI) in journalism has transformed the sector, with media generating content automatically without journalists’ involvement, and various companies implementing AI solutions. Some research suggests AI-authored articles are perceived as equally credible human-written content, while others raise concerns about misinformation trust erosion Most studies focus on views, audience attitudes explored mainly through quantitative methods, though there is no consensus regarding acceptability by news organizations. We explore AI’s role research, conducting five groups to understand public perceptions. findings highlight AI-generated particularly potential errors, opacity, coldness content. information somewhat less valuable, being viewed more automated requiring human effort. These coexist a certain view objective, unbiased, closer ideal independence from political economic pressures. Nevertheless, citizens knowledge question neutrality suspecting biases corporate interests or journalists influencing prompts.

Language: Английский

Citations

0
Engaging With AI Influencers in Online Marketing 6.0 DOI

Varun Kumar Jain,

Anuradha Jain, Kritika Nagdev

et al.

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 99 - 116

Published: May 8, 2025

Artificial Intelligence (AI) influencers are becoming think tanks around consumer behavior, human engagement, branding purposes, and communications. The aim of this chapter is to discuss the identity paradox authenticity versus artificiality in new era digital marketing emergence Generated Influencers (AIGI) who forge lines trust, emotional weight active interaction between firms consumers. Although AI using provide scalability, 24/7 data-driven personalization, they also confront conventional concepts surrounding connection authenticity. This study investigates psychology ethics perception, algorithmic infrastructure virtual influences, strategic implications for brand citizenship. Using a multidisciplinary approach, paper outlines future hyper-digital age presents frameworks support ethical use influencer marketing.

Language: Английский

Citations

0