Strategic decisions and risk management, Journal Year: 2025, Volume and Issue: 16(1), P. 81 - 88
Published: April 18, 2025
The development of the digital economy is accompanied by changes in business management system, contributing to emergence a new concept. However, theory still its infacy and existing scientific research this field seems be very fragmentary, which determines relevance article, theoretical practical significance. aim study identify specifics processes analysing experience real company. was conducted using case method, with Novosibirsk company selected as subject research, where system created for several hundred franchise partners Russia Republic Kazakhstan. As result analysis practice, conceptual features were identified, main stages formation process ‘variance-based management’ revealed, approaches company’s key performance indicators described, change role functions digitalisation shown. article contributes managerial debate on concept management.
Language: Английский