Examining influencer marketing: the roles of para-social relationships, unpaid collaborations, and trustworthiness in shaping consumer buying behavior DOI Creative Commons
Nada Sarkis, Nada Jabbour Al Maalouf,

Ramy El Lakiss

et al.

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Oct. 30, 2024

The marketing landscape has intensely changed with the rise of digital platforms and social media. Social media influencer was found by many previous studies to be a significant factor in shaping consumer buying behavior. This explanatory study investigates impact including para-social relationships, unpaid collaborations, trustworthiness on Lebanese consumers A quantitative analysis employed using data collected through questionnaire from sample 250 respondents. findings revealed that relationships collaborations have positive contributes significantly providing insights into market. By applying Stimulus-Organism-Response Theory Learning Theory, enriches theoretical understanding marketing. Practically, it offers actionable strategies for marketers, emphasizing importance driving behavior Lebanon.

Language: Английский

Impostor Phenomenon Unveiled: Exploring Its Impact on Well-Being, Performance, and Satisfaction Among Employees DOI Creative Commons
Eman Swaidan, Nada Jabbour Al Maalouf

Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(2), P. 67 - 67

Published: Feb. 19, 2025

The Impostor Phenomenon (IP) is a widespread psychological phenomenon impacting the personal and professional experiences of individuals. This study aims to examine impact IP on employee well-being, performance, job satisfaction within Higher Education Institutions (HEIs) in Lebanon. Moreover, this explores if these effects vary depending individuals’ personality types, such as introverted or extroverted, perceived organizational support (POS) plays moderating role relationships. research employed mono-method quantitative approach collect data from sample 155 faculty staff employees using an online structured survey. Data were statistically analyzed SPSS software. findings obtained indicate that higher impostorism levels linked lower satisfaction, self-assessed performance. Introverts showed negative association between while extroverts had significant associations with both POS only moderately influenced satisfaction. significance IP’s impacts outcomes among different types emphasized study. Furthermore, played by highlighted importance efforts addressing employees’ experiences. provided insights Human Resources (HR) professionals Lebanon’s develop targeted interventions promoting mental wellness better thus outcomes.

Language: Английский

Citations

0

The impact of corporate social responsibility on student engagement in sports activities in universities DOI
Nada Jabbour Al Maalouf,

Lena Saleh,

M. Eid

et al.

Society and Business Review, Journal Year: 2025, Volume and Issue: unknown

Published: April 17, 2025

Purpose This study aims to investigate the impact of corporate social responsibility (CSR) in its four dimensions – ethical, environmental, economic and philanthropic on student engagement sports activities within Lebanese universities. Design/methodology/approach A quantitative method was used where a structured questionnaire developed gather information about specific tactics CSR initiatives implemented by universities, as well perceptions involvements students regarding these efforts. Cross-sectional data gathered from various universities Lebanon. random sampling used, sample 443 obtained. Structural equation modeling performed test hypotheses. Findings The results indicate that significantly enhances activities, suggesting place high value considerations their participation. Contrarily, responsibilities do not show significant impacts, particularly amid turmoil Originality/value To best authors’ knowledge, this is among first direct Lebanon, it offers new perspective role As context resource-constrained region, highlights vital challenges traditional frameworks stresses importance tailoring conditions designing more efficient strategies.

Language: Английский

Citations

0

Leadership Skills and Virtual Team Performance – The Case of Lebanese Multinational Companies DOI Creative Commons
Soha El Achi

Journal of Law and Sustainable Development, Journal Year: 2024, Volume and Issue: 12(1), P. e2645 - e2645

Published: Jan. 18, 2024

Purpose: This study investigates the influence of leadership skills on virtual team performance within multinational corporations in Lebanon. Drawing upon established literature, research examines four key dimensions: motivation, coaching, appreciation, and empowerment, exploring their respective impacts effectiveness. Design/methodology/approach: The study, conducted Lebanon, aimed to explore through a positivist, deductive approach using survey method mono-quantitative methodology. Analyzing 148 individuals across various global Lebanese enterprises, employed descriptive statistics, correlation, regression analyses SPSS investigate relationship between abilities effectiveness context businesses utilizing remote collaboration due globalization technological advancements. Findings: aligns with prior attributing positive correlations enhanced performance. Findings support hypothesis that motivation significantly enhance Transformational qualities, characterized by strong motivational capabilities, correlate positively Implications: findings underscore pivotal role specific competencies driving corporate structures. These insights contribute deeper understanding how can be leveraged optimize dynamics, ultimately improving organizational outcomes diverse, contexts.

Language: Английский

Citations

1

Examining influencer marketing: the roles of para-social relationships, unpaid collaborations, and trustworthiness in shaping consumer buying behavior DOI Creative Commons
Nada Sarkis, Nada Jabbour Al Maalouf,

Ramy El Lakiss

et al.

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Oct. 30, 2024

The marketing landscape has intensely changed with the rise of digital platforms and social media. Social media influencer was found by many previous studies to be a significant factor in shaping consumer buying behavior. This explanatory study investigates impact including para-social relationships, unpaid collaborations, trustworthiness on Lebanese consumers A quantitative analysis employed using data collected through questionnaire from sample 250 respondents. findings revealed that relationships collaborations have positive contributes significantly providing insights into market. By applying Stimulus-Organism-Response Theory Learning Theory, enriches theoretical understanding marketing. Practically, it offers actionable strategies for marketers, emphasizing importance driving behavior Lebanon.

Language: Английский

Citations

1