The effect of immersive technologies on tourist satisfaction and loyalty: the mediating role of customer engagement and customer perceived value
International Journal of Contemporary Hospitality Management,
Journal Year:
2024,
Volume and Issue:
36(11), P. 3587 - 3606
Published: April 19, 2024
Purpose
This
research
paper
aims
to
investigate
the
predictors
and
outcomes
of
immersive
technology
adoption
in
tourism.
Design/methodology/approach
PLS-SEM
is
used
for
data
collected
from
tourists
visiting
UAE
Egypt
examine
consequences
adoption.
Findings
It
revealed
that
perceived
ease
use,
enjoyment,
immersion,
usefulness
attitude
towards
predict
also
affects
tourists’
value
engagement,
which,
turn,
satisfaction
loyalty.
Originality/value
The
study
has
integrated
a
model
combines
both
antecedents
where
few
empirical
investigations
were
draw
conclusions
on
this
area.
Also,
missing
relations
have
been
included
tested
model.
Language: Английский
Local Events’ Marketing Mix Effect on Visit Intentions: Destination Image as a Mediator
Journal of Tourism and Services,
Journal Year:
2024,
Volume and Issue:
15(28)
Published: June 14, 2024
Events
have
become
increasingly
significant
in
marketing
and
branding
strategies.
This
study
aims
to
examine
the
impact
of
local
events
on
destination
mix.
It
tests
effect
image
which
turn
impacts
visit
intention
facilitates
tourism
recovery
post-crises.
To
quantitatively
explore
events,
data
were
collected
with
an
e-survey
from
three
developing
countries:
United
Arab
Emirates
(535),
Egypt
(613),
Jordan
(370).
Using
structural
equation
modelling,
findings
extended
our
knowledge
about
positive
role
destinations’
marketing,
image,
fostering
recovery.
The
provides
managerial
implications
for
enhancing
promotion
presents
useful
insights
marketers
event
planners
destinations'
images,
revisits
intentions,
its
subsequent
Unlike
previous
studies,
this
focuses
mix
visitation
intention,
Language: Английский
Destination resilience and transformations in the tourism sector: new tendencies in destination development and management
Tourism & Management Studies,
Journal Year:
2024,
Volume and Issue:
20(4), P. 17 - 26
Published: Aug. 5, 2024
The
world
is
increasingly
changing,
with
climate
change,
pandemics,
and
wars
becoming
key
factors.
recent
pandemic
devastated
the
tourism
industry,
leading
to
a
sudden
collapse
of
global
economy.
Historically
disastrous
situations
are
well
known
for
their
impact
on
innovations
technological
advances.
Therefore,
in
light
idea
that
disasters
can
act
as
catalyst
innovation
transformation,
researchers
attempted
conceptualise
new
strategies
destination
development
management
from
perspective
resilience.
findings
contribute
research
policy-making
culminate
identifying
six
dimensions,
namely
technology
digitalisation,
business
model
innovation,
partnerships
coordination,
tourist
behaviour,
domestic
tourism,
sustainability,
illuminate
innovative
transformative
tendencies
study's
outcomes
offer
comprehensive
knowledge
policymakers,
planners,
students
describing
use
ideas
resilience
adapt
counter
adopt
transformational
shifts
business.
Language: Английский