Harnessing artificial intelligence to develop strategic marketing goals DOI Creative Commons

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1625 - 1650

Published: May 11, 2024

In today's rapidly evolving business landscape, harnessing artificial intelligence (AI) has become imperative for organizations striving to remain competitive. This concept paper explores the integration of AI in developing strategic marketing goals, aiming provide a comprehensive framework leveraging AI's capabilities effectively. The begins by outlining current state marketing, highlighting its transformative potential across various facets such as customer segmentation, personalized targeting, predictive analytics, and automation. It underscores necessity businesses embrace AI-driven approaches stay ahead an increasingly data-driven marketplace. Moreover, delves into implications adoption marketing. emphasizes need alignment between initiatives overarching objectives, emphasizing role enhancing experience, optimizing resource allocation, driving revenue growth. Furthermore, addresses key considerations challenges associated with integrating strategies, including data privacy concerns, ethical implications, organizational readiness. advocates structured approach implementation, encompassing robust governance, talent acquisition, continuous monitoring mitigate risks Drawing upon industry best practices case studies, elucidates practical methodologies setting goals. importance decision-making, iterative experimentation, agile adaptation capitalize on innovation competitive advantage. conclusion, proactive stance towards embracing strategy formulation. By strategically capabilities, can not only enhance their effectiveness but also cultivate long-term sustainable growth dynamic environment. Keywords: AI, Strategic, Marketing, Environment, Goals, Business.

Language: Английский

Enhancing manufacturing productivity: A review of AI-Driven supply chain management optimization and ERP systems integration DOI Creative Commons

Olubunmi Adeolu Adenekan,

Nko Okina Solomon,

Peter Simpa

et al.

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(5), P. 1607 - 1624

Published: May 12, 2024

This abstract delves into the realm of manufacturing productivity enhancement through review AI-driven supply chain management (SCM) optimization and Enterprise Resource Planning (ERP) systems integration. As industries strive for operational excellence, convergence artificial intelligence (AI) emerges as a transformative force in driving efficiency, agility, competitiveness. Through comprehensive analysis, this examines synergistic relationship between SCM integration ERP systems, elucidating their collective impact on productivity. encompasses spectrum technologies methodologies, including predictive analytics, machine learning, autonomous decision-making aimed at optimizing various facets chain, from demand forecasting inventory to production planning logistics optimization. By harnessing power AI, manufacturers can enhance accuracy, reduce lead times, optimize levels, mitigate disruptions, thereby improving overall customer satisfaction. Integration plays complementary role by providing centralized platform data management, process automation, cross-functional collaboration. seamless with tools, enable real-time exchange, actionable insights, end-to-end visibility across facilitating informed agile response dynamic market conditions. Drawing insights case studies industry examples, highlights best practices, challenges, emerging trends Strategies successful implementation, organizational readiness assessment, change stakeholder engagement, are discussed guide unlocking full potential these technologies. In conclusion, offers compelling pathway enhancing productivity, sustaining competitive advantage digital era.. Keywords: Artificial Intelligence, Supply Chain Management, Planning, Manufacturing Productivity, AI Integration, Predictive Analytics.

Language: Английский

Citations

32

Strategic implications of carbon pricing on global environmental sustainability and economic development: A conceptual framework DOI Creative Commons

Peter Simpa,

Nko Okina Solomon,

Olubunmi Adeolu Adenekan

et al.

International Journal of Advanced Economics, Journal Year: 2024, Volume and Issue: 6(5), P. 139 - 172

Published: May 13, 2024

This study critically evaluates the strategic implications of carbon pricing mechanisms on global environmental sustainability and economic development. Employing a systematic literature review content analysis, research synthesizes recent findings from peer-reviewed articles, reports, policy documents published between 2010 2024. The study's objectives include analyzing effectiveness in reducing greenhouse gas emissions, assessing its impacts, exploring benefits, understanding role international cooperation enhancing efficacy policies. methodology hinges structured search strategy, applying rigorous inclusion exclusion criteria to ensure relevance quality reviewed. analysis reveals that pricing, encompassing both taxes cap-and-trade systems, serves as pivotal tool for mitigating climate change while fostering growth structural transformation. Key highlight potential drive innovation green technologies, importance addressing social equity concerns, critical coordination cross-border leakage competitiveness issues. concludes mechanisms, when effectively designed equitably implemented, can align with development goals. Recommendations policymakers emphasize need comprehensive strategies integrate broader policies, underscore cooperation, advocate continued refine models strategies. contributes ongoing discourse offering insights into cornerstone governance sustainable policy. Keywords: Carbon Pricing Mechanisms, Environmental Sustainability, Economic Development, International Cooperation.

Language: Английский

Citations

22

Sustainable nanomaterials' role in green supply chains and environmental sustainability DOI Creative Commons

Nko Okina Solomon,

Peter Simpa,

Olubunmi Adeolu Adenekan

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(5), P. 1678 - 1694

Published: May 13, 2024

The review explores the pivotal role of sustainable nanomaterials in promoting green supply chains and advancing environmental sustainability. Nanotechnology has emerged as a promising field for developing innovative materials with enhanced properties reduced impacts. Sustainable nanomaterials, characterized by their eco-friendly synthesis methods, biodegradability, low toxicity, offer transformative opportunities enhancing sustainability across diverse industries. This examines potential applications chains, encompassing areas such renewable energy, water purification, waste management, packaging. By leveraging unique high surface area-to-volume ratio, catalytic activity, tunable properties, businesses can develop solutions to address pressing challenges. Case studies examples highlight successful integration into chain practices, showcasing ability reduce resource consumption, minimize generation, mitigate also discusses challenges considerations associated adoption including regulatory compliance, risk assessment, ethical considerations. Strategies responsible nanotechnology practices fostering collaboration among stakeholders are proposed, emphasizing importance interdisciplinary approaches stakeholder engagement achieving goals. In conclusion, holds immense driving sustainability, innovation, long-term prosperity. Keywords: Nanomaterials, Green Supply Chains, Environmental Sustainability, Circular Economy, Nanotechnology, Chain Optimization

Language: Английский

Citations

21

Nanotechnology's potential in advancing renewable energy solutions DOI Creative Commons

Peter Simpa,

Nko Okina Solomon,

Olubunmi Adeolu Adenekan

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(5), P. 1695 - 1710

Published: May 13, 2024

Nanotechnology has emerged as a promising frontier in the quest for sustainable energy solutions, offering transformative opportunities to address pressing challenges renewable generation, storage, and conversion. This review explores potential of nanotechnology advancing encompassing wide range applications spanning solar energy, wind fuel cells. By leveraging unique properties nanomaterials, such high surface area-to-volume ratio, tunable optical electronic properties, enhanced catalytic activity, researchers engineers can develop innovative materials devices with unprecedented performance efficiency. Nanotechnology-enabled advancements photovoltaics include development next-generation cells incorporating nanostructured materials, quantum dots, nanowires, perovskite-based cells, enhance light absorption, charge transport, overall power conversion In realm nanomaterials hold promise improving longevity batteries, supercapacitors, other storage through electrode electrolytes, architectures. Furthermore, nanotechnology-driven innovations lightweight durable nanocomposite turbine blades, cell technologies, including catalyst nanoparticles efficient hydrogen production conversion, exemplify diverse energy. Through comprehensive analysis recent research efforts, this abstract underscores critical role accelerating transition future. Keywords: Nanotechnology, Renewable Energy, Solar Wind Energy Storage, Nanomaterials.

Language: Английский

Citations

21

Circular Economy Principles and Their Integration into Global Supply Chain Strategies DOI Creative Commons

Nko Okina Solomon,

Peter Simpa,

Olubunmi Adeolu Adenekan

et al.

Finance & Accounting Research Journal, Journal Year: 2024, Volume and Issue: 6(5), P. 747 - 762

Published: May 12, 2024

The concept of circular economy has gained significant traction in recent years as a holistic approach to sustainable development and resource management. This review explores the principles their integration into global supply chain strategies. transition from linear 'take-make-dispose' model focused on recovery, reuse, regeneration is driving paradigm shift how businesses operate manage chains. Key economy, including designing out waste pollution, keeping products materials use, regenerating natural systems, are examined context Strategies for implementing across various stages chain, product design manufacturing distribution, consumption, end-of-life management, discussed. highlights benefits adopting strategies, reduced reduction, cost savings, enhanced resilience external shocks. Case studies examples diverse industries illustrate successful implementation demonstrating tangible environmental, social, economic benefits. Challenges barriers adoption chains also addressed, regulatory hurdles, technological limitations, cultural barriers. overcoming these challenges promoting mindset among stakeholders explored, emphasizing importance collaboration, innovation, cross-sector partnerships. strategies offers opportunities growth, resilience, value creation. By embracing circularity, can unlock new sources competitive advantage while contributing towards more regenerative economy. Keywords: Circular Economy, Supply Chain, Sustainability, Integration, Challenges, Opportunities.

Language: Английский

Citations

20

Innovative waste management approaches in LNG operations: A detailed review DOI Creative Commons

Peter Simpa,

Nko Okina Solomon,

Olubunmi Adeolu Adenekan

et al.

Engineering Science & Technology Journal, Journal Year: 2024, Volume and Issue: 5(5), P. 1711 - 1731

Published: May 13, 2024

As the liquefied natural gas (LNG) industry continues to expand globally, imperative address environmental concerns and enhance sustainability within LNG operations becomes paramount. This paper conducts a comprehensive detailed review of innovative waste management approaches sector. Traditional practices in operations, including disposal recycling, are examined, highlighting associated challenges. The focus then shifts approaches, encompassing recycling circular economy initiatives, advanced waste-to-energy technologies, adoption sustainable packaging solutions. Case studies examples illustrate successful implementations strategies various facilities, providing insights into operational benefits achieved. explores implications these emphasizing reduced carbon footprints, enhanced resource efficiency, cost-effectiveness. Additionally, delves barriers challenges hindering widespread adoption, technological, economic, regulatory considerations. examination aims contribute valuable for stakeholders, policymakers, researchers, fostering integration ever-evolving landscape operations. Keywords: Innovative, Waste, Management, Review.

Language: Английский

Citations

19

Environmental stewardship in the oil and gas sector: Current practices and future directions DOI Creative Commons

Peter Simpa,

Nko Okina Solomon,

Olubunmi Adeolu Adenekan

et al.

International Journal of Applied Research in Social Sciences, Journal Year: 2024, Volume and Issue: 6(5), P. 903 - 926

Published: May 12, 2024

This paper provides an overview of the current practices and future directions in environmental stewardship within oil gas industry, focusing on key areas concern strategies for improvement. The industry has made significant strides recent years, driven by a combination regulatory requirements, corporate initiatives, stakeholder pressure. One primary focus been reduction greenhouse emissions associated with extraction, refining, transportation processes. Companies have implemented technologies such as carbon capture storage to minimize their footprint, alongside investments renewable energy sources efficiency measures transition towards cleaner alternatives. Furthermore, placed increasing emphasis responsible management water resources, recognizing potential impacts extraction usage operations. Strategies recycling, reuse, wastewater treatment adopted mitigate pollution strain local ecosystems. Biodiversity conservation also emerged critical aspect sector, companies undertaking impact assessments collaborating organizations habitat disruption restore ecosystems affected Community engagement social responsibility are integral components stewardship, seeking address operations through employment opportunities, infrastructure development, programs benefiting communities. However, continues face challenges limitations its efforts impact. Accidental spills, leaks, other incidents pose ecological risks, highlighting importance stringent safety regulations emergency response protocols. Moreover, presents traditional companies, requiring substantial capital investment strategic planning. To these advance several proposed. These include accelerating energy, enhancing transparency accountability reporting performance, strengthening enforcement, investing research development innovative technologies, fostering collaboration among stakeholders, governments, NGOs, Keywords: Stewardship, Oil, Gas, Sustainability, Climate, Mitigation

Language: Английский

Citations

18

The intersection of renewable energy and environmental health: Advancements in sustainable solutions DOI Creative Commons

Darlington Eze Ekechukwu,

Peter Simpa

International Journal of Applied Research in Social Sciences, Journal Year: 2024, Volume and Issue: 6(6), P. 1103 - 1132

Published: June 6, 2024

The intersection of renewable energy and environmental health represents a critical nexus where advancements in sustainable solutions hold significant promise for addressing pressing global challenges. This review explores the intricate relationship between technologies their impact on health, highlighting urgent need transformative initiatives. By examining adverse effects traditional sources air quality, water purity, land integrity, it becomes evident that transition to is imperative mitigating these risks. Through case studies technological innovations, this showcases tangible benefits integrating systems, including reductions pollution-related illnesses, improvements sanitation, mitigation degradation. However, despite numerous advantages, challenges such as economic barriers, limitations, policy obstacles hinder widespread adoption. Overcoming requires collaborative efforts across sectors innovative approaches research development. prioritizing investments infrastructure, implementing supportive policies, fostering international cooperation, society can pave way healthier more future. underscores importance advancing at emphasizing urgency collective action address complex facing our planet. Keywords: Renewable Energy, Environmental Health, Sustainable Solutions, Advancements, Technological Innovations.

Language: Английский

Citations

18

Cybersecurity’s Role in Environmental Protection and Sustainable Development: Bridging Technology and Sustainability Goals DOI Creative Commons

Scholar Chinenye Obasi,

Nko Okina Solomon,

Olubunmi Adeolu Adenekan

et al.

Computer Science & IT Research Journal, Journal Year: 2024, Volume and Issue: 5(5), P. 1145 - 1177

Published: May 13, 2024

This study investigates the pivotal role of cybersecurity in bolstering environmental protection and sustainable development, a critical yet underexplored nexus contemporary research. Employing systematic literature review content analysis, research scrutinizes peer-reviewed articles, conference proceedings, industry reports from 2015 to 2023, sourced databases such as IEEE Xplore, ScienceDirect, Google Scholar. The methodology is anchored rigorous search strategy, leveraging keywords related cybersecurity, sustainability, communication technologies, adheres defined inclusion exclusion criteria ensure relevance quality reviewed. Key findings highlight an indispensable enabler development initiatives, safeguarding technological infrastructure essential for conservation efforts. identifies evolving cyber threats significant challenge, necessitating adaptive security measures that anticipate mitigate potential vulnerabilities. Furthermore, it underscores opportunities presented by advanced artificial intelligence blockchain, enhancing efficiency practices. Strategic recommendations emphasize need comprehensive frameworks, stakeholder collaboration, education, alignment with regulatory standards fortify resilience sustainability initiatives against threats. concludes integrating robust paramount pursuit goals, calling ongoing vigilance, innovation, interdisciplinary collaboration navigate complex landscape digital opportunities. contributes valuable insights into intersection offering foundation future studies strategic aimed at securing age. Keywords: Cybersecurity, Sustainable Development, Environmental Protection, Advanced Security Technologies.

Language: Английский

Citations

14

Integrating artificial intelligence into engineering processes for improved efficiency and safety in oil and gas operations DOI Creative Commons

Chuka Anthony Arinze,

Vincent Onuegbu Izionworu,

Daniel Edet Isong

et al.

Open Access Research Journal of Engineering and Technology, Journal Year: 2024, Volume and Issue: 6(1), P. 039 - 051

Published: March 19, 2024

This paper delves into the significance, challenges, and potential of AI applications within oil gas sector. In dynamic landscape operations, efficiency safety stand as paramount concerns. Traditional engineering processes, while robust, often face limitations in adapting to evolving complexities industry. However, advent technologies offers a paradigm shift, presenting unprecedented opportunities for optimization risk mitigation. explores multifaceted role processes throughout value chain. It examines how AI, encompassing machine learning, deep predictive analytics, empowers decision-makers with real-time insights, optimizing exploration, production, transportation, refining processes. Efficiency gains are witnessed through maintenance strategies, enabling proactive asset management minimizing downtime. Additionally, AI-driven process techniques enhance resource allocation, streamlining operations maximizing output reducing costs. Moreover, AI's integration fosters culture by augmenting assessment hazard identification capabilities. Through advanced algorithms, systems analyze vast datasets detect anomalies predict hazards, intervention accident prevention. journey towards is not without challenges. Technical complexities, regulatory frameworks, cyber security concerns pose significant hurdles that require careful navigation. ethical considerations surrounding data privacy algorithmic bias necessitate robust governance frameworks ensure responsible deployment. Looking ahead, delineates future trends adoption underscores continued innovation disruption, reshaping workforce dynamics skill requirements. Embracing only drives operational excellence but also propels industry sustainable resilient

Language: Английский

Citations

10