Analysis of Communication Strategies of Hajj and Umrah Travel Agencies in Building Pilgrims' Trust Through Digital Media: A Case Study of PT. Assunniyah Al-Jauhari

Ilomata International Journal of Social Science, Journal Year: 2025, Volume and Issue: 6(2), P. 642 - 668

Published: March 27, 2025

Digital communication has become a fundamental element in the marketing and trust-building strategies of Hajj Umrah travel agencies, shaping customer perceptions, engagement, brand credibility. As prospective pilgrims increasingly rely on websites, social media, digital platforms for information, agencies must adopt effective to maintain transparency build trust. This study investigates how influence trust services. contributes literature by analyzing verbal non-verbal strategies, two-way models, mechanisms through lens Elaboration Likelihood Model (ELM) Two-Way Communication Theory. employs qualitative case approach, focusing PT. Assunniyah Al-Jauhari Wisata, agency Jember, East Java. Findings indicate that are most when they incorporate transparency, interactive dialogue. successfully utilizes testimonials, direct messaging establish credibility The highlights importance real-time interactions via WhatsApp, media storytelling, live consultation sessions strengthening agency-pilgrim relationships. concludes industries be interactive, transparent, customer-centric foster trust, loyalty, positive perception. implies need optimize transparent communication. Using AI chatbots, analytics can strengthen service

Language: Английский

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Unraveling the factors shaping the intention of tourism and hospitality students to engage with ChatGPT: a decision-making exploration

Journal of Teaching in Travel & Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 20

Published: April 22, 2025

Language: Английский

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