International Journal of Professional Business Review, Journal Year: 2024, Volume and Issue: 9(7), P. e04762 - e04762

Published: July 8, 2024

Objective: The objective of this study is to investigate the factors influencing readers’ choice between audiobooks and physical books. research focuses on how perceived ease use attachment printed books affect intention adopt audiobook services. Theoretical Framework: Technology Acceptance Model (TAM) a prominent theory in field information systems that explains users new technologies. Method: For research, methodology comprises quantitative method, PLS-SEM analysis, structural model evaluation. Data collection was carried out through online questionnaires. Results Discussion: supports role Perceived Ease Use (PEOU) increasing Usefulness (PU) for audiobooks. Attachment seems be complex factor not solely influenced by or benefits Research Implications: highlights importance user-friendly platforms. Providers should design intuitive interfaces emphasize attract customers, communicate practical audiobooks, such as convenience utility, consider offering resources programs improve technology literacy comfort, develop strategies address emphasizing can complement, rather than replace, traditional reading experience. Originality/Value: This contributes literature highlighting formats adoption. Previous TAM studies primarily focused usefulness. suggests emotional resistance mechanism hindering

Language: Английский