Tourism Recreation Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 17
Published: Jan. 15, 2025
Customer insights are essential to the tourism co-design process. However, diverse processes can be employed gather them. Responding scarcity of research on facilitators' roles in transformative experiences, this paper examines role collaborative partnerships soliciting customer and successfully employing them nature-based wellbeing experiences for Japanese tourists through a case study SaimaaLife, sustainable wellness business southeastern Finland, its' partners. Through thematic analysis triangulated data from interviews, focus groups, client-facing documents, illuminates their intentional process, including how it integrates transformational triggers alongside culturally embedded practices like forest bathing, guided nature relaxation, authentic Finnish lifestyle elements deliver desired outcomes tour participants. At same time, revealed approaches facilitation process support mSMEs maximize resources, reduce innovation burdens, access new markets, build meaningful relationships with customers These findings contribute academic understandings co-design, entrepreneurs experience facilitators designing transformation.
Language: Английский