Digitalizing sales channels in wine business SMEs: the role of internal and external factors between opportunities and risks DOI
Lapo Mola, Paolo Roffia

British Food Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 24, 2025

Purpose We investigated the factors influencing intention to adopt an e-commerce strategy for sales channels in direction of digital transformation. Our research questions then focus on strategic relevance ICT, as one a company’s and their determinants. Design/methodology/approach To study that promote or hinder his adoption, leveraging UTAUT theory, we ran quantitative among 114 SMEs during 2022–2023 period. Using partial least squares structural equation modelling (PLS-SEM). Findings propose three main findings: First, highlight importance wine business. Second, starting from theory interpret use e-commerce, extend model by highlighting external factors, such social influence customers stakeholders government actions NextGenerationEU (PNRR – National Program Resistance Resilience Italy). Third, identified other variables connected relationship between company outside world could favour adoption SMEs, firm image risk control. Research limitations/implications has some limitations. The first is about sample have been larger more representative wineries also referring countries. our survey period lasts around year enhance response rate. statistical analysis expanded analysing influences exerted moderation mediation effects. Fourth, number considered was quite limited. Further extensions this implement longitudinal different contexts countries Practical implications practical implication managers, entrepreneurs policymakers. data show impact terms expectations clients well availability public funding support financial efforts required. This insight can be used policymakers when designing large innovation campaigns Next Generation. According findings, it will help develop share meaning necessity increase change. Then, specific programs financials. Originality/value do believe represents original industry contributes existing literature posits direct consumers offer better control over brand communication (Williams Spielmann, 2019) time-to-market, service levels, efficiency reshaping relationships buyers sellers virtual e-chains (Adaileh Elrehail, 2018; Lewin, 2009; Manthou et al. , 2004; Obal Lancioni, 2013). Additionally, emphasize initiative inherently reinforces image, interpreted sign modernization.

Language: Английский

Digitalizing sales channels in wine business SMEs: the role of internal and external factors between opportunities and risks DOI
Lapo Mola, Paolo Roffia

British Food Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 24, 2025

Purpose We investigated the factors influencing intention to adopt an e-commerce strategy for sales channels in direction of digital transformation. Our research questions then focus on strategic relevance ICT, as one a company’s and their determinants. Design/methodology/approach To study that promote or hinder his adoption, leveraging UTAUT theory, we ran quantitative among 114 SMEs during 2022–2023 period. Using partial least squares structural equation modelling (PLS-SEM). Findings propose three main findings: First, highlight importance wine business. Second, starting from theory interpret use e-commerce, extend model by highlighting external factors, such social influence customers stakeholders government actions NextGenerationEU (PNRR – National Program Resistance Resilience Italy). Third, identified other variables connected relationship between company outside world could favour adoption SMEs, firm image risk control. Research limitations/implications has some limitations. The first is about sample have been larger more representative wineries also referring countries. our survey period lasts around year enhance response rate. statistical analysis expanded analysing influences exerted moderation mediation effects. Fourth, number considered was quite limited. Further extensions this implement longitudinal different contexts countries Practical implications practical implication managers, entrepreneurs policymakers. data show impact terms expectations clients well availability public funding support financial efforts required. This insight can be used policymakers when designing large innovation campaigns Next Generation. According findings, it will help develop share meaning necessity increase change. Then, specific programs financials. Originality/value do believe represents original industry contributes existing literature posits direct consumers offer better control over brand communication (Williams Spielmann, 2019) time-to-market, service levels, efficiency reshaping relationships buyers sellers virtual e-chains (Adaileh Elrehail, 2018; Lewin, 2009; Manthou et al. , 2004; Obal Lancioni, 2013). Additionally, emphasize initiative inherently reinforces image, interpreted sign modernization.

Language: Английский

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