Analysis of Business Issues and Ethical Compliance of Uber’s Branding Strategy DOI Creative Commons

Xiong Ye,

Jiarui Jiao,

Jiali Wang

et al.

BCP Business & Management, Journal Year: 2022, Volume and Issue: 21, P. 57 - 62

Published: July 20, 2022

Nowadays, the sharing economy has become a business development trend. For example, although Uber brings many conveniences to our daily life, it also faces commercial issues such as how deal with labor relations drivers. This essay will explore whether is ethical for treat drivers contractors based on perspective of justice and relationship-based theories executives can take measures enhance its brand image. And in last chapter, recommendations environment information technology are provided.

Language: Английский

Analysis of Business Issues and Ethical Compliance of Uber’s Branding Strategy DOI Creative Commons

Xiong Ye,

Jiarui Jiao,

Jiali Wang

et al.

BCP Business & Management, Journal Year: 2022, Volume and Issue: 21, P. 57 - 62

Published: July 20, 2022

Nowadays, the sharing economy has become a business development trend. For example, although Uber brings many conveniences to our daily life, it also faces commercial issues such as how deal with labor relations drivers. This essay will explore whether is ethical for treat drivers contractors based on perspective of justice and relationship-based theories executives can take measures enhance its brand image. And in last chapter, recommendations environment information technology are provided.

Language: Английский

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