Advances in business strategy and competitive advantage book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 169 - 204
Published: Oct. 18, 2024
Neuromarketing
is
crucial
in
sustainable
finance
as
it
helps
create
more
impactful
campaigns
by
understanding
and
influencing
the
subconscious
drivers
of
investor
behaviour,
thereby
increasing
engagement
with
adoption
green
investments.
This
article
delves
into
innovative
application
neuromarketing
within
field
finance,
focusing
on
real-world
case
studies
that
showcase
how
investment
promotions
have
successfully
influenced
behaviour.
Through
an
analysis
specific
campaigns,
this
study
reveals
techniques—such
brain
imaging,
eye-tracking,
emotional
analytics—have
been
utilized
to
craft
compelling
messages
resonate
investors
a
deeper,
level.
The
highlight
practical
outcomes
integrating
initiatives.
provides
valuable
insights
for
financial
institutions,
marketers
leverage
promote
investments
effectively,
ultimately
contributing
broader
goal
development.
International Journal of Molecular Sciences,
Journal Year:
2024,
Volume and Issue:
25(22), P. 12424 - 12424
Published: Nov. 19, 2024
Microbial
plant
biostimulants
offer
a
promising,
sustainable
solution
for
enhancing
growth
and
resilience,
particularly
under
abiotic
stress
conditions
such
as
drought,
salinity,
extreme
temperatures,
heavy
metal
toxicity.
These
biostimulants,
including
growth-promoting
rhizobacteria,
mycorrhizal
fungi,
nitrogen-fixing
bacteria,
enhance
tolerance
through
mechanisms
phytohormone
production,
nutrient
solubilization,
osmotic
adjustment,
antioxidant
enzyme
activation.
Advances
in
genomics,
metagenomics,
transcriptomics,
proteomics
have
significantly
expanded
our
understanding
of
plant-microbe
molecular
communication
the
rhizosphere,
revealing
underlying
these
interactions
that
promote
resilience.
However,
challenges
inconsistent
field
performance,
knowledge
gaps
stress-related
signaling,
regulatory
hurdles
continue
to
limit
broader
biostimulant
adoption.
Despite
challenges,
microbial
hold
significant
potential
advancing
agricultural
sustainability,
amid
climate
change-induced
stresses.
Future
studies
innovation,
Clustered
Regularly
Interspaced
Short
Palindromic
Repeats
other
editing
tools,
should
optimize
formulations
their
application
diverse
agro-ecological
systems.
This
review
aims
underscore
current
advances,
future
directions
field,
advocating
multidisciplinary
approach
fully
harness
modern
agriculture.
Frontiers in Plant Science,
Journal Year:
2025,
Volume and Issue:
15
Published: Jan. 24, 2025
In
our
study,
we
investigated
the
effects
of
Expando,
a
commercial
biostimulant
derived
from
seaweed
and
yeast
extracts,
on
secondary
metabolism
Lady
cot
Orange
prima
apricot
cultivars.
Notably,
treatments
with
or
5.0
L/ha
Expando
improved
fruit
uniformity
harvests
synchronization,
providing
agronomic
benefits.
positively
influenced
biosynthesis
essential
bioactive
compounds
such
as
polyphenols,
flavonoids,
proanthocyanidins,
anthocyanins
in
both
pulp
peel,
validated
by
HPLC-ESI-MS/MS
analysis.
These
metabolic
enhancements
translated
into
significantly
increased
total
antioxidant
activity,
particularly
evident
peel
samples.
Principal
Component
Analysis
(PCA)
revealed
distinct
4.0
treatments,
distinguishing
them
lower
doses
control
group.
Our
findings
emphasize
potential
to
enhance
phytochemical
profile
fruits,
positioning
biostimulants
pivotal
tools
for
improving
quality
sustainability
agriculture.
offers
sustainable
eco-friendly
approach
enhancing
crop
yield
nutritional
value,
representing
significant
step
towards
more
resilient
environmentally
conscious
farming
practices.
Further
research
is
needed
explore
its
broader
implications
optimize
application
strategies
orchards.
International Journal of Molecular Sciences,
Journal Year:
2025,
Volume and Issue:
26(5), P. 2177 - 2177
Published: Feb. 28, 2025
This
study
investigates
the
molecular
mechanisms
by
which
Hariman
mitigates
damage
and
productivity
losses
caused
Cucumber
Aphid-Borne
Mosaic
Virus
(CABMV)
in
passion
fruit
genotypes
'FB300'
'H09-110/111'
under
greenhouse
field
conditions
Rio
de
Janeiro,
Brazil.
treatment
induced
upregulation
of
key
defense
genes
phytohormones
response
to
CABMV
infection,
enabling
treated
plants
counteract
virus-induced
developmental
impairments
effectively.
The
relative
accumulation
disease
severity
were
significantly
reduced,
with
showing
no
decline
growth
parameters
such
as
height,
leaf
count,
flower
production,
or
set.
Over
18
months,
total
increased
65.7%
114%
for
44%
80%
after
one
two
applications
Hariman,
respectively.
Notably,
infected
outperformed
healthy
grown
similar
conditions,
underscoring
biofertilizer's
dual
role
promoting
plant
while
enhancing
resistance
biotic
stressors.
These
findings
indicate
that
stimulates
robust
induces
expression
defense-related
PR-3,
SOD,
POD12,
PAL,
LOX2
alongside
phytohormone-associated
SAUR20
GA2ox
across
different
genotypes.
adoption
these
sustainable
technologies
holds
significant
potential
face
diseases
severely
threaten
this
crop.
Frontiers in Plant Science,
Journal Year:
2025,
Volume and Issue:
16
Published: April 8, 2025
The
increasing
frequency
of
adverse
environmental
events,
driven
by
ongoing
climate
change,
has
intensified
the
search
for
new
technological
alternatives
in
crop
production
and
plant
protection.
Thermal
stress
can
limit
adaptation
negatively
impact
metabolism,
physiology,
morphology,
yield.
Cold
plants
been
extensively
studied
affect
various
stages
plant's
life
cycle,
from
seed
formation
to
development,
causing
damage
cell
membranes,
impairing
division,
disrupting
water
absorption.
Consequently,
researchers
have
focused
on
mitigating
impacts
abiotic
investigating
bioactive
molecules
biostimulants
derived
organisms,
which
enhance
tolerance
mechanisms
plants.
In
aquatic
environments,
macro-
microalgae
emerged
as
key
sources
elicitors,
providing
extractable
such
polysaccharides,
polyamines,
polyphenols,
amino
acids
that
defense
responses.
Similarly,
certain
terrestrial
shown
potential
biostimulant
compounds.
Thus,
this
study
aims
highlight
advancements
systems
emphasizing
algae-based
elicitors
enhancing
cold
stress.
Ultimately,
goal
is
improve
understanding
promising
biological
models
food
production,
fostering
innovative
developments
contribute
economically
ecologically
sustainable
technologies.
Plants,
Journal Year:
2025,
Volume and Issue:
14(5), P. 712 - 712
Published: Feb. 26, 2025
Organic
farming
is
an
environmentally
friendly
management
practice
that
excludes
the
use
of
synthetic
inputs,
but
at
same
time
associated
with
lower
yields
than
conventional
production.
In
attempt
to
compensate
for
yield
reduction,
resulting
from
foregoing
fertilizers,
we
hypothesized
biostimulant
products
could
provide
much-desired
food
security.
light
this,
a
greenhouse
experiment
was
conducted
compare
and
evaluate
effects
foliar
application
three
different
non-microbial
biostimulants
(a
seaweed
extract,
plant
protein
hydrolysate,
extract)
on
yield,
mineral
profile,
physiological
response
strawberry
(Fragaria
×
ananassa
Duch.)
grown
in
organic
context.
Regardless
type
biostimulant,
treated
plants
showed
significant
improvement
photosynthetic
performance.
Specifically,
plant-derived
hydrolysate
increased
ACO2
by
34.5%
compared
control.
Despite
only
significantly
fruit
per
unit
area
(+13.5%).
The
improved
performance
overall
profile
(compared
control
+49.4
33.0%
NO3−
Mg2+
concentration,
respectively).
contrast,
(+17.4%)
antioxidant
activity
(DPPH)
plants.
These
results
underscore
how
diverse
origins
are
responsible
specific
responses
crops
can
be
exploited
growers
increase
productivity.
