Drivers of Purchase Intentions of Generation Z on Eco-Products

Sustainability, Journal Year: 2025, Volume and Issue: 17(2), P. 629 - 629

Published: Jan. 15, 2025

Concerns about environmental protection and sustainable consumption increased among Generation Z, as a consequence of more perceived risks emerging in the context climate change depletion natural resources. The aim present research was to identify main factors that influence intention purchase eco-products young generation. Quantitative marketing carried out on sample 269 Gen Z. results proved purchasing for is strongly influenced by quality environmentally friendly products, consumer consciousness eco-products, value green trust ecological products. Lower influences were recorded terms price availability with improved total effects when considering mediating role eco-trust. Consequently, provision could lead image benefits organizations.

Language: Английский

---

Impact of Green Marketing Practices on Consumer Purchase Awareness and Buying Decision

International Journal of Latest Technology in Engineering Management & Applied Science, Journal Year: 2025, Volume and Issue: 14(1), P. 322 - 331

Published: Feb. 19, 2025

Introduction A variety of definitions surrounding green marketing have been established, with some emphasizing the promotion environmentally friendly goods, while others encompass a broader notion that includes sustainable production methods and dedication to corporate social responsibility. However, this investigation improves five specific practices identified within marketing: creation eco-friendly products, prioritization energy efficiency, incorporation materials, removal proper management hazardous substances, practice documenting consumer awareness. The study aims analyze how these impact formulation distribution messages, particularly noting clear indicators such as labels claims. It is anticipated investigating facets will reinforce awareness purchasing habits provide valuable insights could contribute significantly existing academic discourse on matter. (Mohammad et al.2023)

Language: Английский

---

Understanding consumer attitude and purchase intention of organic food products

Spanish Journal of Marketing - ESIC, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 13, 2025

Purpose The organic food market is gaining momentum in advanced and developing economies. This study aims to unfold the determinants explicitly associated with consumers products (OFPs) that influence consumers’ attitudes purchase intentions a economy. Design/methodology/approach stimulus–organism–response (SOR) modified examine reasons behind of OFPs. Consumer-specific product-specific stimuli are considered find their on orgasmic state form attitude and, finally, response. A simple random sampling procedure was used during January February 2024 obtain study-related responses from participants six major cities India. Three hundred eighty-two questionnaires were deemed suitable for after excluding any outliers incomplete completed survey. After screening validating collected data IBM SPSS statistics 23, Amos version 23.0 analyze study’s hypotheses. Findings findings showed specific stimuli, such as environmental concern, health consciousness safety concerns, positively motivate attitudes. Also, nutritional content awareness OFPs affect consumers. Surprisingly, price fairness revealed have no substantial impact Finally, it impacts Practical implications will assist OFP marketing professionals comprehending significant consumer-specific aspects shaping towards research discoveries expected offer valuable insights aid decision makers economies like Originality/value present work has uniquely SOR model by considering empirically validated both consumer attitudes, especially

Language: Английский

---

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

Frontiers in Psychology, Journal Year: 2024, Volume and Issue: 15

Published: Jan. 23, 2024

Amid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into value delivery process within consumption, guided by service-dominant logic (S-D logic). A survey-based experiment with 589 responses reveals that information frame advertising significantly impacts perceptions and purchase intentions. Notably, temporal of plays a pivotal role, influencing consumers' perceptions. Future framing enhances emotional perceptions, while past promotes environmental research our understanding mechanisms consumption holds valuable implications for marketers sustainable products.

Language: Английский

---

The Impact of Food Packaging Design on Users’ Perception of Green Awareness

Sustainability, Journal Year: 2024, Volume and Issue: 16(18), P. 8205 - 8205

Published: Sept. 20, 2024

Food packaging is a crucial domain of green design and serves as an important channel for conveying concepts to consumers. Effective not only achieves environmental sustainability but also fosters awareness among consumers, promoting sustainable development. Therefore, it essential explore the relationship between food consumers’ perception concepts. To enhance influence on stimulate their environmentally conscious behaviors, this study employs literature review case analysis extract key elements in common they convey. Using conjoint method (CAM), various combinations representative were established used sample packaging. Through questionnaire evaluation user interviews, examined differences strength that have The results reveal that, all factors affecting packaging, color most effective direct way communicate information evoke awareness. This followed by material, structure, text, patterns. combination material structure users perceive concepts, while least effective. Consumers are likely associate biodegradable materials with furtherly elucidates offers practical strategies embedding focusing selection color, express different types ideas.

Language: Английский

---

Life cycle assessment of food catering menus in a university canteen located in Southern Italy

The Science of The Total Environment, Journal Year: 2024, Volume and Issue: 957, P. 177482 - 177482

Published: Nov. 24, 2024

Life Cycle Assessment (LCA) is acknowledged to be suited for the assessment of energy-environmental burdens foods, which are estimated overall one main impact sources worldwide. A right nutrition even more fundamental healthy growing population, has now, however, consider ever aspect connected its environmental impact. Under this perspective, study aims at exploring associated with a local university canteen students through application LCA set meal combination scenarios offered weekly consumers. For assessment, authors designed eight alternatives create four daily combinations (DMCs), assuming 150 customers frequent service daily. Sixteen DMC based on 1-to-3 offer frequency have been tested. Results show impacts highly affected by food content and frequency, largest contributions coming when higher frequencies combined impactful foods in menus. The highlights, overall, that global warming, eutrophication, acidification, depletion abiotic elements most relevant indicators such an evaluation. building sustainable resilient future planet, starting producing consuming ecologically responsible, fair accessible, local, safe, waste free.

Language: Английский

---

HEXACO Traits, Emotions, and Social Media in Shaping Climate Action and Sustainable Consumption: The Mediating Role of Climate Change Worry

Deleted Journal, Journal Year: 2024, Volume and Issue: 6(4), P. 937 - 976

Published: Nov. 22, 2024

Climate change is an irreversible crisis that urgently calls for social transformation to protect human livelihood and environmental stability. Establishing awareness, building literacy, citizens’ mobilization are the steps toward sustainable in giving a legacy of hope future generations. This research explores major psychological drivers pro-environmental behavior, considering influence HEXACO personality traits, climate anxiety (CCW), media engagement (SMI) on consumption (SC) action intentions (CCI). Our findings revealed th eco-guilt (EGQ) empathy (EE) immediate action, while long-term nurturance eco-grief (ECOG) leads engagement, supporting notion different emotions uniquely contribute intentions. In terms predictors, HEXACO’s traits emotionality (E), honesty-humility (HH), openness (O) be significant, with also moderating relationship between action. The results reveal connectedness nature (CTN) moderate levels synergistically promote intentions, demographic factors such as gender, education levels, exposure these Females show higher level intention response eco-grief, individuals more responsive climate-related content, increasing their behaviors. exploring interactions, this study aims add understanding what drives people valued behaviors and, turn, inform effective advocacy, education, personality-driven strategies engagement.

Language: Английский

---

Remanufactured products from university students’ perspective: a reflexive thematic analysis approach

International Journal of Sustainability in Higher Education, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 27, 2024

Purpose Consumer skepticism hinders the growth of remanufactured products (RPs). Previous studies have explored factors influencing intention to purchase RPs, overlooking consumer resistance. This study aims address this gap by integrating barriers, personal and outcome expectations – drawing on innovation resistance social cognitive theories from perspective higher education. Design/methodology/approach conducted semi-structured, in-depth interviews with 34 undergraduates at education institutions in Türkiye, analyzed data reflexive thematic analysis. Findings reveal that barriers (value, risk image), (product knowledge self-efficacy) (green benefits, like-new quality financial benefits) affect RPs. Originality/value Although boosts sustainability awareness, research university students’ intentions RPs is scarce. Prior has only addressed value product perceived green benefits. None examined image self-efficacy, benefits quality. fills addressing education’s role overcoming adoption enhancing expectations. It also explores like an underexplored area, can be enhanced through persuasion mastery experiences.

Language: Английский

---