Open Journal of Business and Management, Journal Year: 2024, Volume and Issue: 12(06), P. 4472 - 4481
Published: Jan. 1, 2024
Language: Английский
Open Journal of Business and Management, Journal Year: 2024, Volume and Issue: 12(06), P. 4472 - 4481
Published: Jan. 1, 2024
Language: Английский
Business Strategy & Development, Journal Year: 2024, Volume and Issue: 7(3)
Published: Aug. 6, 2024
Abstract Drawing on value‐belief‐norm theory and the of planned behavior, this study examines gap between application green marketing strategies their effectiveness in harnessing purchase intentions through attitudes use generative artificial intelligence (AI) by Generation Z consumers. This explores a mediated moderating model using partial least squares structural equation modeling with data collected from 357 randomly selected The results reveal that among three strategies—green advertising, labeling, packaging—only packaging has direct positive influence intention, while others do not. Moreover, attitude been found to be significant mediator relationship intention. suggests cannot directly spark intentions; instead, these depends intervening variables like attitude. Furthermore, also shows AI young consumers enhances role toward Based findings, implications for practice are provided, followed arguments research limitations directions future studies.
Language: Английский
Citations
8Informatics, Journal Year: 2024, Volume and Issue: 11(4), P. 74 - 74
Published: Oct. 9, 2024
Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling significant progress in customer engagement, personalization, and operational efficiency. The retail sector has been at forefront of AI revolution, adopting technologies extensively to transform consumer interactions, supply chain management, business performance. Given its early adoption AI, industry serves as an essential case context for investigating broader implications behavior. Drawing on 404 articles published between 2000 2023, this study presents a comprehensive bibliometric content analysis applications marketing. used VOSviewer (1.6.20.0 version) Bibliometrix (version 4.3.1) identify important contributors, top institutions, key publication sources. Co-occurrence keyword co-citation analyses were map intellectual networks highlight emerging themes. Additionally, focused 50 recent was selected based their relevance, timeliness, citation influence. It revealed six primary research streams: (1) behavior, (2) marketing, (3) performance, (4) sustainability, (5) (6) trust. These streams categorized through thematic relevance theoretical significance, emphasizing AI’s impact sector. contributions are twofold. Theoretically, it integrates existing outlines future areas such role domain From empirical standpoint, highlights how can be applied enhance experiences improve operations.
Language: Английский
Citations
3Published: Jan. 1, 2025
Artificial intelligence is considered as one of the greatest drivers and triggers in market, especially for new generations, currently market led by this generation called Gen-Z. The study conducted to evaluate buying behaviour generation-z who are triggered impulsive attracted towards artificial its commands while shopping online, through Stimulus-Organism-Response model estimates parameters purchases exhibited generation-Z. outcome SEM highlights that accuracy, interactivity insights directly drive amongst gen-z.
Language: Английский
Citations
0Research Square (Research Square), Journal Year: 2025, Volume and Issue: unknown
Published: March 6, 2025
Language: Английский
Citations
0Sustainability, Journal Year: 2025, Volume and Issue: 17(7), P. 2789 - 2789
Published: March 21, 2025
Within the global wave of manufacturing intelligence, AI technologies are revolutionizing industrial frameworks through deep integration. As a resource-intensive sector, fashion has become pivotal arena for assessing AI’s role in sustainable development. China, world’s largest apparel producer, faces unique integration challenges, highlighting intersection innovation and sustainability. To further explore impact AI-powered try-on technology on impulsive buying intentions young Chinese consumers, this research utilizes modified version stimulus–organism–response (SOR) model. From lens online shopping, investigates how key features technology, such as visual vividness, interactive control, personalized configuration, ease use, affect intentions. Additionally, study examines mediating roles perceived utilitarian value, hedonic immersion, alongside moderating brand trust. A structured survey was conducted with 366 participants, data were analyzed using partial least squares (PLS) method. The findings reveal that four core attributes have positive effect Furthermore, along influence trust, substantiated. In realm effectively stimulates behavior drives purchases. These results offer valuable theoretical insights enhancing applications, while also providing strategic guidance brands e-commerce platforms developing AI-driven marketing approaches.
Language: Английский
Citations
0Sustainability, Journal Year: 2025, Volume and Issue: 17(9), P. 4124 - 4124
Published: May 2, 2025
Generation Z is emerging as a powerful force in shaping global consumer behavior, particularly the market of digital and technological products. This study examines how specific branding dimensions, such online brand experience, engagement, image, trust, loyalty, awareness, behavioral intention, knowledge, influence Gen Z’s purchase emphasizing sustainable consumption. Sustainable consumption, this context, refers to preference for tech products that minimize environmental impact through eco-friendly design, energy efficiency, responsible sourcing. Using quantitative approach, cross-sectional research explores effects knowledge on purchasing newly launched align with sustainability. Data were collected from sample using combination convenience systematic sampling, multiple regression analysis identified most significant predictors intention. The results indicate loyalty play crucial roles, having greater while awareness also contribute. However, engagement intention have weaker effects. These findings suggest brands targeting should prioritize building strong, trustworthy, engaging presence highlighting their sustainability efforts, when consumers favorable interactions brand, perceive its image positively, trust it, feel loyal they are more likely consider offerings. enhances understanding behavior offers insights businesses seeking foster consumption by importance developing marketing strategies strengthen cultivate clearly communicate values, content, transparent messaging, eco-conscious branding, effectively among environmentally conscious digitally driven generation.
Language: Английский
Citations
0Springer proceedings in business and economics, Journal Year: 2025, Volume and Issue: unknown, P. 529 - 541
Published: Jan. 1, 2025
Language: Английский
Citations
0Springer proceedings in business and economics, Journal Year: 2025, Volume and Issue: unknown, P. 500 - 514
Published: Jan. 1, 2025
Language: Английский
Citations
0PLoS ONE, Journal Year: 2025, Volume and Issue: 20(5), P. e0323962 - e0323962
Published: May 28, 2025
As e-commerce continues to reshape retail landscapes, logistics service quality (LSQ) has become a crucial determinant of customer trust, satisfaction, and long-term engagement. This study investigates the impact dimensions on behavioral intentions Generation Z consumers within Vietnam’s rapidly expanding sector. The research focuses how various LSQ factors—timeliness, personal contact quality, order accuracy, condition, discrepancy handling, return convenience—affect trust which subsequently influence repurchase intention electronic word-of-mouth (eWOM). A quantitative approach was employed, gathering data from 495 with prior online shopping experience. Partial Least Squares Structural Equation Modeling (PLS-SEM) used test proposed model its hypotheses. found that key attributes play significant role in shaping both which, turn, drive eWOM. However, findings indicate Z’s expectations for seamless experiences vary across different attributes. While factors such as handling contribute they do not necessarily build highlighting generation’s high standards perception these aspects fundamental rather than differentiating features. challenges traditional frameworks by evolving digital-native consumers. It offers practical insights businesses, emphasizing need strategic blend technological efficiency, personalized interactions, post-purchase services enhance loyalty competitiveness digital marketplace.
Language: Английский
Citations
0IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 257 - 286
Published: May 9, 2025
How brands interact with their audiences has been completely transformed by the emergence of social media platforms and widespread use digital technologies. Generation Z is a crucial group for brand engagement since they are cohort that heavily involved in ecosystems. exhibits distinct behavioral patterns preferences, desire consciousness, inclusivity, authenticity branding. The purpose this chapter to examine dynamics branding about Z, focusing on how tools influence attitudes, perceptions, loyalty. Digital demands paradigm change from conventional marketing strategies ones dynamic, interactive, value-driven. Brands may establish deep enduring relationships utilizing adjusting tactics reflect ideals. In addition providing practical advice practitioners negotiating intricacies twenty-first century, aims advance scholarly discussion.
Language: Английский
Citations
0