Revitalising Traditional Cereals in Portugal: Challenges, Opportunities, and Strategies for Value Chain Development DOI Open Access
Isabel Dinis, Daniela Santos, Pedro Mendes‐Moreira

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(6), P. 2745 - 2745

Published: March 19, 2025

Traditional cereals, recognised for their adaptability, high nutritional value, and unique sensory characteristics, have largely been excluded from global food supply chains. Recent shifts in consumption patterns, particularly urban areas, indicate a growing demand high-quality bread, creating new opportunities farmers interested sustainable production techniques traditional varieties. However, challenges such as seed availability, regulatory constraints, marketing strategies, logistical barriers persist. This study, conducted within the framework of CERTRA project—Development Cereal Value Chains Sustainable Food Portugal—aims to enhance cereal value chain Portugal by identifying key proposing effective development strategies. The research employs mixed-method approach, including documentary research, SWOT analysis based on scientific literature stakeholder insights, case study methodology examining twelve successful European initiatives. findings highlight strengths sovereignty, resilience under low-input farming, market potential through certification short weaknesses lower yields, mechanisation challenges, access restrictions remain critical obstacles. Our suggests that participatory breeding programs, farmer-led networks, hybrid distribution models integrating direct sales, online platforms, local partnerships can support revitalisation cereals. Future should focus consumer preferences, branding technological innovations processing efficiency while preserving ecological cultural

Language: Английский

Revitalising Traditional Cereals in Portugal: Challenges, Opportunities, and Strategies for Value Chain Development DOI Open Access
Isabel Dinis, Daniela Santos, Pedro Mendes‐Moreira

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(6), P. 2745 - 2745

Published: March 19, 2025

Traditional cereals, recognised for their adaptability, high nutritional value, and unique sensory characteristics, have largely been excluded from global food supply chains. Recent shifts in consumption patterns, particularly urban areas, indicate a growing demand high-quality bread, creating new opportunities farmers interested sustainable production techniques traditional varieties. However, challenges such as seed availability, regulatory constraints, marketing strategies, logistical barriers persist. This study, conducted within the framework of CERTRA project—Development Cereal Value Chains Sustainable Food Portugal—aims to enhance cereal value chain Portugal by identifying key proposing effective development strategies. The research employs mixed-method approach, including documentary research, SWOT analysis based on scientific literature stakeholder insights, case study methodology examining twelve successful European initiatives. findings highlight strengths sovereignty, resilience under low-input farming, market potential through certification short weaknesses lower yields, mechanisation challenges, access restrictions remain critical obstacles. Our suggests that participatory breeding programs, farmer-led networks, hybrid distribution models integrating direct sales, online platforms, local partnerships can support revitalisation cereals. Future should focus consumer preferences, branding technological innovations processing efficiency while preserving ecological cultural

Language: Английский

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