Sustainable Digital Marketing Under Big Data: An AI Random Forest Model Approach
IEEE Transactions on Engineering Management,
Journal Year:
2024,
Volume and Issue:
71, P. 3566 - 3579
Published: Jan. 1, 2024
Digital
marketing
refers
to
the
process
of
promoting,
selling,
and
delivering
products
or
services
through
online
platforms
channels
using
internet
electronic
devices
in
a
digital
environment.
Its
aim
is
attract
engage
target
audiences
various
strategies
methods,
driving
brand
promotion
sales
growth.
The
primary
objective
this
scholarly
study
seamlessly
integrate
advanced
big
data
analytics
artificial
intelligence
(AI)
technology
into
realm
marketing,
thereby
fostering
progression
optimization
sustainable
practices.
First,
characteristics
applications
involving
vast,
diverse,
complex
datasets
are
analyzed.
Understanding
their
attributes
scope
application
essential.
Subsequently,
comprehensive
investigation
AI-driven
learning
mechanisms
conducted,
culminating
development
an
AI
random
forest
model
(RFM)
tailored
for
marketing.
Subsequent
this,
leveraging
real-world
case
enterprise
X,
fundamental
customer
collected
subjected
meticulous
analysis.
RFM
model,
ingeniously
crafted
study,
then
deployed
prognosticate
anticipated
count
prospective
customers
said
enterprise.
empirical
findings
spotlight
pronounced
prevalence
university-affiliated
individuals
across
diverse
age
cohorts.
In
terms
occupational
distribution
within
base,
categories
workers
educators
emerge
as
dominant,
constituting
41%
31%
demographic,
respectively.
Furthermore,
price
patrons
exhibits
skewed
pattern,
whereby
bracket
0–150
encompasses
17%
population,
whereas
range
150–300
captures
notable
52%.
These
delineated
bands
collectively
constitute
substantial
proportion,
exceeding
450
embodies
minority,
accounting
less
than
20%.
Notably,
devised
endeavor
demonstrates
remarkable
proficiency
accurately
projecting
forthcoming
passenger
volumes
over
seven-day
horizon,
significantly
surpassing
predictive
capability
logistic
regression.
Evidently,
proffered
herein
excels
precise
anticipation
counts,
furnishing
pragmatic
foundation
intelligent
evolution
strategies.
Language: Английский
The Evaluation of Industry 5.0 Concepts: Social Network Analysis Approach
Applied Sciences,
Journal Year:
2024,
Volume and Issue:
14(3), P. 1291 - 1291
Published: Feb. 4, 2024
During
2022
and
2023,
Industry
5.0
attracted
a
lot
of
attention.
Many
articles
papers
regarding
the
basics
5.0,
its
pillars,
comparison
4.0,
Society
Operator
have
been
published.
Although
concept
is
relatively
new,
companies
from
developed
countries
that
high
level
implementation
4.0
already
started
transition
to
5.0.
Even
though
enables
developing
become
part
countries’
value
chains,
it
not
known
which
path
are
taking.
To
fill
this
gap,
authors
proposed
research
questions
key
indicators
for
measuring
levels
approaches
in
manufacturing
sector
Republic
Serbia.
This
includes
insights
146
companies,
gathered
as
European
Manufacturing
Survey.
The
main
findings
study
show
most
important
indicator
when
comes
human-centricity
training
competence
development
production
employees
with
task-specific
focus;
measures
improving
efficiency
material
consumption
significant
achieving
sustainability;
use
standardized
detailed
work
instructions
crucial
order
resilient.
Language: Английский
Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review
Systems,
Journal Year:
2024,
Volume and Issue:
12(6), P. 220 - 220
Published: June 20, 2024
This
study
investigates
the
intersection
of
digital
transformation,
business
resilience,
and
marketing
capabilities,
focusing
on
small
businesses
startups.
The
revolution
has
significantly
transformed
operations,
supply
chain
management,
overall
organizational
performance.
Conducted
following
PRISMA
guidelines,
this
systematic
literature
review
used
Scopus
database,
refining
an
initial
247
documents
to
51
relevant
studies.
Key
trends
include
vital
role
transformation
in
enhancing
use
emerging
technologies
for
sustainable
chains,
importance
skills
knowledge
management.
Research
highlights
implications
e-commerce
adoption
SMEs,
revealing
need
firms
develop
dynamic
capabilities
thrive
turbulent
environments.
However,
gaps
remain,
such
as
understanding
long-term
impacts
interactions
between
maturity,
innovation,
sustainability,
necessity
comparative
studies
across
industries
regions.
Additionally,
investigating
how
contribute
resilience
is
essential,
enabling
startups
withstand
recover
from
disruptions.
Addressing
these
will
enhance
our
transformation’s
multifaceted
SMEs
startups,
helping
them
leverage
navigate
challenges
seize
opportunities
era.
Language: Английский
Servitization and digital integration of manufacturing enterprises in China: Performance and strategic paths
Journal of Infrastructure Policy and Development,
Journal Year:
2024,
Volume and Issue:
8(6), P. 5191 - 5191
Published: June 4, 2024
The
integration
of
digitalization
and
servitization
has
become
a
significant
trend
in
transforming
the
manufacturing
industry
due
to
digital
intelligence
technology.
This
paper
examines
impact
on
performance
companies
how
small-scale
enterprises
can
promote
transformation
leading
servitization.
study
involved
surveying
331
China
using
seven-point
Likert
scale
questionnaire.
Measurement
scales
were
validated
confirmatory
factor
analysis
discriminant
validity
tests.
Mediation
assessed
digitalization’s
firm
performance.
study’s
findings
emphasize
enterprises’
Digitalization
plays
crucial
role
mediating
this
relationship.
highlights
three
critical
dimensions
variables,
including
technology,
labor,
relationship
resources,
essential
enabling
effective
Manufacturing
generally
prefer
aligning
their
technology
investments
organizational
changes
within
framework
implement
successfully.
suggests
two
strategies,
namely
conservative
aggressive.
finding
emphasizes
that
convergence
leads
new
production
mode
called
Language: Английский
Industry 4.0 and Sustainability: Empirical Validation of Constructs of Industry Technology and Sustainable Development
Platforms,
Journal Year:
2024,
Volume and Issue:
2(4), P. 150 - 164
Published: Sept. 26, 2024
The
study
has
as
purpose
to
identify,
analyze,
and
validate
challenge
constructs
of
Industry
4.0,
which
can
affect
the
promotion
sustainability
within
industry.
A
systematic
literature
review
was
conducted
identify
challenges
4.0
sustainability.
set
seventy
were
grouped
into
following
eight
constructs:
finances,
technology,
organizational,
human
resources,
legislation,
geopolitical
economic
factors,
both
internal
external
factors.
Subsequently,
same
validated
using
a
survey
involving
industry
professionals.
data
analyzed
Lawshe
method.
Five
considered
relevant
according
experts’
opinion.
included:
finance,
This
contributes
in
field
by
addressing
research
gap
identification
based
on
expert’s
opinions
that
impact
sustainable
development.
delivers
theoretical
practical
implications.
From
standpoint,
it
expanding
knowledge
providing
valuable
insights
adoption
its
specific
concerning
pursuit
more
practices.
These
implications
extend
diverse
areas
given
multidisciplinary
nature
4.0.
Language: Английский
Product Development and Design Framework Based on Interactive Innovation in the Metaverse Perspective
Jie Lin,
No information about this author
Qing Li,
No information about this author
Chao Wang
No information about this author
et al.
Applied System Innovation,
Journal Year:
2024,
Volume and Issue:
7(4), P. 58 - 58
Published: June 30, 2024
Based
on
the
theory
of
user
needs
and
product
development
mode
framework
mobile
Internet
interactive
innovation,
a
new
“reality
→
virtual
reality”
innovation
is
constructed.
It
draws
unique
characteristics,
systematic
technical
system,
comprehensive
scientific
technological
layout
Metaverse.
On
this
basis,
for
design
based
from
Metaverse
perspective
innovatively
proposed.
In
scenario,
knowledge
can
be
easily
effectively
transformed
into
knowledge,
all
groups
users
truly
participate
in
whole
process
design.
Moreover,
innovative
products
scenario
combined
with
artificial
intelligence
(AI)
technology
to
further
automate
statistical
analysis
preferences
so
as
meet
dynamic
accurately
develop
that
fit
enterprise
standards.
addition,
users,
designers,
enterprises
make
joint
decisions
solutions
forms,
also
optimize
continuous
iteration
obtain
optimal
solutions.
An
automotive
case
study
illustrates
feasibility
effectiveness
model
digital
transformation.
Language: Английский
Resource Scheduling Method for Equipment Maintenance Based on Dynamic Pricing Model in Cloud Manufacturing
Applied Sciences,
Journal Year:
2023,
Volume and Issue:
13(22), P. 12483 - 12483
Published: Nov. 18, 2023
Cloud
manufacturing,
as
a
novel
service
mode
in
the
manufacturing
field
with
features
of
flexible
resource
assignment,
timely
service,
and
quantity-based
pricing,
has
attracted
extensive
attention
recent
years.
The
cloud
industry
uses
significant
amount
smart
equipment.
In
this
context,
equipment
maintenance
scheduling
(EMRS)
is
an
important
subject
that
needs
to
be
studied.
platforms
must
provide
effective
services
for
manner.
order
improve
efficiency
meet
users,
EMRS
scheme
required.
paper,
we
propose
dynamic
allocation
model
users
maximize
benefit
platform.
takes
into
account
benefits
production
contributions
paper
are
divided
following
three
aspects.
First,
E-CARGO
using
role-based
collaboration
theory
introduced
formally
activities,
forming
solvable
optimization
model.
Second,
pricing
center
symmetric
curve
designed
realize
conversion
between
time,
cost,
price.
Third,
concept
satisfaction
fuzzy
mathematics
introduced,
different
platforms,
terms
price,
while
ensuring
quality
platform’s
benefits.
Finally,
improved
genetic
algorithm
used
solve
problem,
good
experimental
results
obtained.
These
demonstrate
proposed
reasonable,
obtained
through
feasible
effective.
Language: Английский