Pengaruh Strategi Pemasaran Digital, Citra Merek, dan Loyalitas Pelanggan terhadap Kinerja Penjualan Produk Fashion di E-commerce Shopee

Jurnal Bisnis dan Manajemen West Science, Journal Year: 2023, Volume and Issue: 2(04), P. 352 - 361

Published: Nov. 30, 2023

Penelitian ini menyelidiki dampak dari strategi pemasaran digital, citra merek, dan loyalitas pelanggan terhadap kinerja penjualan produk fesyen di Shopee, sebuah platform e-commerce terkemuka Indonesia. Menggunakan pendekatan kuantitatif dengan sampel 231 penelitian menggunakan Structural Equation Modeling (SEM) Partial Least Squares (PLS) untuk menganalisis keterkaitan antara variabel-variabel tersebut. Temuan tersebut mengungkapkan hubungan yang signifikan positif pelanggan, penjualan. Studi memberikan wawasan berharga bagi ingin mengoptimalkan mereka meningkatkan secara keseluruhan dalam lanskap ritel online dinamis.

Exploring the Pathways to Digital Education: The Roles of Satisfaction with Learning and Impulsive Behavior as Predictors of Openness and Attitude towards Digital Applications

Educatia 21, Journal Year: 2023, Volume and Issue: 26, P. 69 - 76

Published: Dec. 21, 2023

The present research aims to investigate the impact of satisfaction with learning, risk-taking behavior, impulsive buying attitudes, and openness toward adopting new applications, on 296 respondents. study's results allows significant highlighting relationship between learning attitudes digital applications. Individuals exhibiting higher their experiences tended display a slightly more favourable attitude towards Linear regression analyses revealed predictive factors, underscoring influence individual characteristics Of particular importance were behaviour which emerged as consistent predictors, emphasizing role personal traits in shaping perceptions findings contribute existing body knowledge hold implications for educational strategies, consumer behaviour, technology adoption.

Language: Английский

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Educatia 21, Journal Year: 2023, Volume and Issue: 26

Published: Dec. 21, 2023

The concept of classroom discipline refers to the various techniques utilized by educators regulate conduct and dispositions pupils throughout educational experience, with aim promoting compliance institutional standards fostering a secure, structured, stimulating milieu conducive learning.This article investigates current methodologies obstacles encountered modern institutions in effectively addressing behavior management.This examines perspectives aspiring novice on significance within setting.It underscores criticality effective communication collaboration among institutions, families, communities inspiring learning atmosphere.This students field education sciences teachers origins inappropriate student its impact process school setting.Additionally, suggests strategies for responsible appropriate classroom.The both initial continuous professional development managing behavior, as well preventing incidents violence.

Language: Английский