Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact DOI Creative Commons
Camelia Surugiu, Cătălin Grădinaru, Marius-Răzvan Surugiu

et al.

Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(2), P. 41 - 41

Published: Feb. 2, 2025

Virtual reality (VR) can influence people’s lives and business development. It bring immersive experiences for people strengthen the relationships between customers companies. In this paper, Generation Z (Gen Z) members’ interest in VR is analyzed various domains, like education, entertainment, marketing. This study considers Technology Acceptance Model (TAM) theoretical framework explores factors influencing Gen Z’s perceptions of potential. The approach based on hypotheses a survey-based investigation, followed by logistic regression modeling. results show that attracts members to educational entertainment activities. Also, they believe important marketing importance investments VR, all three adapting strategies leverage VR’s potential effectively.

Language: Английский

Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact DOI Creative Commons
Camelia Surugiu, Cătălin Grădinaru, Marius-Răzvan Surugiu

et al.

Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(2), P. 41 - 41

Published: Feb. 2, 2025

Virtual reality (VR) can influence people’s lives and business development. It bring immersive experiences for people strengthen the relationships between customers companies. In this paper, Generation Z (Gen Z) members’ interest in VR is analyzed various domains, like education, entertainment, marketing. This study considers Technology Acceptance Model (TAM) theoretical framework explores factors influencing Gen Z’s perceptions of potential. The approach based on hypotheses a survey-based investigation, followed by logistic regression modeling. results show that attracts members to educational entertainment activities. Also, they believe important marketing importance investments VR, all three adapting strategies leverage VR’s potential effectively.

Language: Английский

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