Big Data Analytics for Real-Time Marketing: Opportunities and Challenges DOI

Defne Besiri

Human computer interaction., Journal Year: 2024, Volume and Issue: 8(1), P. 169 - 169

Published: Dec. 26, 2024

Big Data Analytics has revolutionized real-time marketing by enabling organizations to process vast amounts of data deliver personalized and timely customer experiences. This research explores the opportunities provided in transforming strategies, such as enhanced segmentation, predictive analytics for targeted campaigns, dynamic content delivery. It highlights how processing facilitates agile decision-making, allowing businesses adapt rapidly changing market conditions. Simultaneously, study addresses challenges Analytics, including privacy concerns, integration diverse sources, complexities algorithmic biases. By analyzing case studies emerging trends, underscores critical role fostering innovation while proposing actionable solutions overcome its limitations. The findings demonstrate that effective utilization can empower stay competitive fast-paced digital landscape.

Language: Английский

Blockchain Applications in the Military Domain: A Systematic Review DOI Creative Commons
Nikos Kostopoulos, Yannis C. Stamatiou, Constantinos Halkiopoulos

et al.

Technologies, Journal Year: 2025, Volume and Issue: 13(1), P. 23 - 23

Published: Jan. 6, 2025

Background: Blockchain technology can transform military operations, increasing security and transparency gaining efficiency. It addresses many problems related to data security, privacy, communication, supply chain management. The most researched aspects are its integration with emerging technologies, such as artificial intelligence, the IoT, application in uncrewed aerial vehicles, secure communications. Methods: A systematic review of 43 peer-reviewed articles was performed discover applications blockchain defense. Key areas analyzed include role securing communications, fostering transparency, promoting real-time sharing, using smart contracts for maintenance Challenges were assessed, including scalability, interoperability, legacy system, alongside possible solutions, sharding optimized consensus mechanisms. Results: In case blockchain, great potential benefits shown enhancing immutable record keeping, IoT AI. Smart resource allocation reduced procedures. However, challenges remain, high energy requirements. Proposed like hybrid architecture, show promise address these issues. Conclusions: is set revolutionize efficiency military. Its enormous, but it must overcome Further research strategic adoption will thus allow become one cornerstones future operations.

Language: Английский

Citations

1

Efficient Algorithms for Range Mode Queries in the Big Data Era DOI Creative Commons
Christos Karras, Leonidas Theodorakopoulos, Aristeidis Karras

et al.

Information, Journal Year: 2024, Volume and Issue: 15(8), P. 450 - 450

Published: July 30, 2024

The mode is a fundamental descriptive statistic in data analysis, signifying the most frequent element within dataset. range query (RMQ) problem expands upon this concept by preprocessing an array A containing n natural numbers. This allows for swift determination of any subarray A[a..b], thus optimizing computation multitude queries. efficacy process bears considerable importance analytics and retrieval across diverse platforms, including but not limited to online shopping experiences financial auditing systems. study dedicated exploring benchmarking different algorithms structures designed tackle RMQ problem. goal only address theoretical aspects also provide practical solutions that can be applied real-world scenarios, such as optimization platform’s understanding customer preferences, enhancing efficiency effectiveness large datasets.

Language: Английский

Citations

8

Enhancing Decentralized Decision-Making with Big Data and Blockchain Technology: A Comprehensive Review DOI Creative Commons
Leonidas Theodorakopoulos, Alexandra Theodoropoulou, Constantinos Halkiopoulos

et al.

Applied Sciences, Journal Year: 2024, Volume and Issue: 14(16), P. 7007 - 7007

Published: Aug. 9, 2024

Big data and blockchain technology are coming together to revolutionize how decisions made in a decentralized way across various industries. This review looks at these technologies, along with distributed systems, can improve security, transparency, real-time processing, making decision-making more efficient informed. The integration enhances security unchangeable records, increases transparency traceability, supports analysis. However, there challenges overcome, including scalability, privacy, interoperability, regulatory compliance, high costs. By examining case studies such as Estonia’s healthcare system, IBM Walmart’s Food Trust, the Brooklyn Microgrid project, we explore practical applications benefits of combining big blockchain. Despite hurdles, finds that ongoing advancements innovative solutions technologies offer significant promise. They set drive adoption effectiveness decision-making, ultimately leading better efficiency outcomes multiple sectors.

Language: Английский

Citations

8

Enhancing Decentralized Decision-Making with Big Data and Blockchain Technology. A Comprehensive Review DOI Open Access
Leonidas Theodorakopoulos, Alexandra Theodoropoulou, Constantinos Halkiopoulos

et al.

Published: July 25, 2024

Big Data and blockchain technology are coming together to revolutionize how decisions made in a decentralized way across various industries. This review looks at these technologies, along with distributed systems, can improve data security, transparency, real-time processing, making decision-making more efficient informed. The integration enhances security unchangeable records, increases transparency traceability, supports analysis. However, there challenges overcome, including scalability, privacy, interoperability, regulatory compliance, high costs. By examining case studies such as Estonia's healthcare system, IBM Walmart's Food Trust, the Brooklyn Microgrid project, we explore practical applications benefits of combining blockchain. Despite hurdles, finds that ongoing advancements innovative solutions technologies offer significant promise. They set drive adoption effectiveness decision-making, ultimately leading better efficiency outcomes multiple sectors.

Language: Английский

Citations

4

Emotional Neuroscience and Academic Achievement: Current Trends and Perspectives DOI Open Access

Anthimos Aroutzidis,

Hera Antonopoulou

Technium Social Sciences Journal, Journal Year: 2025, Volume and Issue: 67, P. 219 - 233

Published: Jan. 8, 2025

This paper approaches the intersection of emotional neuroscience with academic achievement, placing a strong emphasis on critical role emotions play in learning. It challenges traditional view education and points out need for understanding measuring biology creating brain-friendly learning environments. Combining theoretical frameworks, discussion draws link between success by highlighting neurobiological foundations, regulation, stress, anxiety, neuroplasticity. Most importantly, it explains intelligence how this ability creates positive impact cognitive functioning outcomes. pushes issue multidimensionality neuroscientific knowledge to nurture well-being bring about greater achievement. reflects innovative interventions leading-edge innovations that can shape schools into emotionally supportive The conclusion calls interdisciplinary collaboration change educational practices. supports its arguments an extensive bibliography areas neuroscience, intelligence, mental health research.

Language: Английский

Citations

0

Harnessing Artificial Intelligence and Machine Learning for Fraud Detection and Prevention in Nigeria. DOI Creative Commons

Oluwaseun Isaac Odufisan,

Osekhonmen Victory Abhulimen,

Erastus Ogunti

et al.

Journal of Economic Criminology, Journal Year: 2025, Volume and Issue: unknown, P. 100127 - 100127

Published: Jan. 1, 2025

Language: Английский

Citations

0

A Target Permutation Test for Statistical Significance of Feature Importance in Differentiable Models DOI Open Access

Sanad Biswas,

Nina Grundlingh,

Jonathan Boardman

et al.

Electronics, Journal Year: 2025, Volume and Issue: 14(3), P. 571 - 571

Published: Jan. 31, 2025

Statistical methods are crucial for a wide range of analytical processes, from exploration and explanation to prediction inference. Over the years, there has been major shift towards machine learning artificial intelligence techniques due their powerful capability in complex relationships between data. However, is disadvantage with these technologies that mechanisms explain associations model’s input features its output decision-making far fewer than statistics. This lack transparency among reasons prevent being more widely utilized numerous application domains. Beyond inexplicability, effectively statistically assessing feature significance, such as parsimony or complexity–performance tradeoff, further limits users’ control over models. With motivation, we proposing target permutation process determination statistical importance differentiable models neural networks. Compared current literature, switch allows assessment all simultaneously test results strengthened p-value each feature. In addition, our does not require assumption independence inputs, prevalent other works. Lastly, empirically show can identify highly nonlinear while resilient multicollinearity. The marked insignificant be removed minimal impact, even result improved predictive performance.

Language: Английский

Citations

0

Enhancing Transparency and Efficiency in Auditing and Regulatory Compliance with Disruptive Technologies DOI Open Access
Georgios L. Thanasas,

Georgios Kampiotis,

Aikaterini Karkantzou

et al.

Theoretical Economics Letters, Journal Year: 2025, Volume and Issue: 15(01), P. 214 - 233

Published: Jan. 1, 2025

Language: Английский

Citations

0

A Comprehensive Survey on Big Data Analytics: Characteristics, Tools and Techniques DOI Open Access
Mohammad Shahnawaz, Manish Kumar

ACM Computing Surveys, Journal Year: 2025, Volume and Issue: 57(8), P. 1 - 33

Published: Feb. 15, 2025

Modern computing devices generate vast amounts of diverse data. It means that a fast transition through various leads to big data production. Big with high velocity, volume, and variety presents challenges like inconsistency, scalability, real-time analysis, tool selection. Although numerous solutions have been proposed for processing, they are often limited in scope effectiveness. This survey aims address the lack comprehensive analysis relation machine learning (ML) Internet Things (IoT) environments, particularly concerning 7Vs emphasizes significance selecting suitable tools each unique characteristic, providing structured approach manage these effectively. The article systematically reviews characteristics associated techniques, detailed discussion their applications. Additionally, it analyzes existing ML methods techniques IoT analytics contexts. Through systematic literature review (SLR), we examine key aspects, including core concepts, benefits, limitations, impact on algorithms analytics. We highlight groundbreaking studies addressing future research enhance data-driven

Language: Английский

Citations

0

Big data applications in intelligent transport systems: a bibliometric analysis and review DOI Creative Commons

Mahbub Hassan,

Hridoy Deb Mahin,

Abdullah Al Nafees

et al.

Deleted Journal, Journal Year: 2025, Volume and Issue: 2(1)

Published: March 11, 2025

Language: Английский

Citations

0