Factors affecting the adoption of social media payment platforms: a social network analysis approach DOI
Lata Kumari Pandey, Ranjit Singh, H. Kent Baker

et al.

Journal of Service Theory and Practice, Journal Year: 2025, Volume and Issue: unknown

Published: March 13, 2025

Purpose This study aims to explore the factors influencing adoption of social media payment platforms (SMPPs) and examines interrelationships among these factors. Design/methodology/approach A systematic literature review identified 31 key Using network analysis (SNA), we mapped analyzed Additionally, used Delphi technique validate assess their impact. Findings The reveals that perceived usefulness emerges as most critical factor driving SMPPs. Moreover, SNA highlights significant interdependencies factors, providing deeper insights into ecosystem SMPP adoption. Research limitations/implications findings offer practical guidance for users socially innovative companies in decision-making related identifies avenues future research, particularly leveraging network-based methodologies service management research. Originality/value is first apply tools context SMPPs, offering a novel methodological perspective advancing understanding dynamics this emerging field.

Language: Английский

Factors affecting the adoption of social media payment platforms: a social network analysis approach DOI
Lata Kumari Pandey, Ranjit Singh, H. Kent Baker

et al.

Journal of Service Theory and Practice, Journal Year: 2025, Volume and Issue: unknown

Published: March 13, 2025

Purpose This study aims to explore the factors influencing adoption of social media payment platforms (SMPPs) and examines interrelationships among these factors. Design/methodology/approach A systematic literature review identified 31 key Using network analysis (SNA), we mapped analyzed Additionally, used Delphi technique validate assess their impact. Findings The reveals that perceived usefulness emerges as most critical factor driving SMPPs. Moreover, SNA highlights significant interdependencies factors, providing deeper insights into ecosystem SMPP adoption. Research limitations/implications findings offer practical guidance for users socially innovative companies in decision-making related identifies avenues future research, particularly leveraging network-based methodologies service management research. Originality/value is first apply tools context SMPPs, offering a novel methodological perspective advancing understanding dynamics this emerging field.

Language: Английский

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