International Journal of Advanced Research in Science Communication and Technology, Journal Year: 2025, Volume and Issue: unknown, P. 560 - 568

Published: April 4, 2025

This study is to comprehend how consumers perceive and behave when making purchases of organic food, with factors such as health consciousness, environmental concerns, socio-economic influences acting key motivational for the study. Using a cross-sectional survey design, primary data was collected through an online questionnaire in order understand demographic variables would cause impact on attitudes. The findings indicate that benefits acted driver food purchases, followed by taste, quality, sustainability. However, price sensitivity trust certification labels remained significant barrier amongst products consumers. While many recognize advantages farming, affordability availability continues limit their accessibility towards products. also highlights varies. These insights provide valuable implications marketers policymakers improve accessibility, strengthen credibility, address concerns enhance consumer adoption.

Language: Английский