Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country

Foods, Journal Year: 2024, Volume and Issue: 13(20), P. 3242 - 3242

Published: Oct. 12, 2024

In the current consumer context, trend towards a healthy lifestyle has significantly increased demand for foods. This study aims to identify relationship between brand image (BI) and purchase intention (PI) of these products how variables such as perceived quality (BPQ) satisfaction (BS) influence trust (BT) loyalty (BL) in this relationship. The methodology includes quantitative approach, using non-probability convenience sampling. Using an online survey, data were collected from 637 consumers. Analyses performed structural equation modeling (SEM-PLS). results show no significant correlation BI PI, but impacts BPQ, BS, BT, BL. Furthermore, BPQ positively influences BL, it does not have direct on PI. findings suggest that positive satisfies consumers generates long-term loyalty. However, always translate into due various barriers. Practical implications highlight importance building strong encourage products.

Language: Английский

Turkish version of a short nutrition literacy scale for young adults: cultural adaptation and validation

Frontiers in Nutrition, Journal Year: 2024, Volume and Issue: 11

Published: July 22, 2024

Recent changes in nutrition trends may lead to health issues. In particular, the unhealthy eating habits of young adults suggest that future generations be at risk. Therefore, importance and necessity literacy is becoming increasingly apparent.

Language: Английский