From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104302 - 104302

Published: April 7, 2025

Language: Английский

---

The encapsulation strategies of clove essential oil enhance its delivery effect in food preservation applications

Food Chemistry, Journal Year: 2025, Volume and Issue: unknown, P. 144465 - 144465

Published: April 1, 2025

Language: Английский

---

Consumer Perceptions of Sustainability Towards Ingredients, Packaging, Labelling, and Storage Conditions in Milk, Burger Products, and Plant-Based Alternatives: A Study in Sweden and Italy

Future Foods, Journal Year: 2025, Volume and Issue: unknown, P. 100635 - 100635

Published: April 1, 2025

Language: Английский

---

Evaluation of the Effects of Organic Food Labels on Consumer Preference via Neuromarketing

Marketing and Management of Innovations, Journal Year: 2025, Volume and Issue: 16(1), P. 89 - 105

Published: Jan. 1, 2025

The demand for organic products is increasing daily. destruction of nature, global warming, pandemics, and rising health issues related to food are driving consumers away from industrial products. Consumers seeking healthier options, the significance natural foods. Despite growing market products, certain factors deter these items. Therefore, influencing consumer preferences must be examined meticulously. This study investigates attitudes toward affecting their purchasing decisions participants’ approaches were evaluated via various measurement methods, including surveys, eye-tracking, facial coding studies. relationships between variables analysed SPSS software. was conducted with 31 participants in a laboratory setting an online webcam. findings indicate that positive attitude more willing purchase them. Additionally, scrutinize product labels carefully than other do. While paid little attention shape glass jars, lids, or visual aspects, they on Facial coding, another significant method used this research, revealed displayed expressions happiness when viewing According study, found expensive, desired greater accessibility, demanded labelled organic. Manufacturers interested could increase sales by sharing information about production distribution processes raising awareness Furthermore, presenting visuals label striking manner beneficial. Channels reduce costs facilitate better access target audience also developed. Future studies subject recommended create store atmosphere observing consumers. Devices such as EEG qualitative analyses interviews included.

Language: Английский

---

How do transparency and traceability enhance purchasing behaviors via consumer trust? Insights for food supply chains

Journal of Consumer Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: April 26, 2025

Purpose This paper aims to investigate the relationship between supply chain transparency and traceability (SCTT) consumer behavior in Vietnam. Design/methodology/approach study uses a quantitative approach with aid of SPSS 26 SmartPLS 4.0 software evaluate data collected from 430 respondents Vietnam through questionnaire-based survey. Findings Research findings highlight critical role trust linking SCTT behavior, particularly noting its significant impact within Vietnamese context. Generally, has positive effect on products. Ethical conscientious disclosure practices enhance encourage buying actions, as precise information guarantees product safety authenticity. The provision accurate (not intentionally misled or fabricated) is vital for building influencing purchasing decisions. Moreover, exerts strong influence trust. However, expected transparency’s clarity aspect was not significant, indicating space further investigations discussions. Originality/value among pioneering studies determinants mechanisms by exploring developing country. offers insights into development SCM suggests directions future research.

Language: Английский

---

Sustainable Food Purchasing in an Urban Context: Retail Availability and Consumers’ Representations

Sustainability, Journal Year: 2025, Volume and Issue: 17(10), P. 4647 - 4647

Published: May 19, 2025

The adoption of sustainable food products by consumers is often hindered both perceived and actual barriers within retail environments. This study investigates the interaction between objective availability food, its in-store visibility, consumer perceptions discourses about these aspects, specifically examining how factors contribute to socio-spatial disparities in access an urban context (Turin, Italy). research combined qualitative interviews with 50 consumers—to understand their purchasing criteria—with quantitative observations presence presentation 56 supermarkets 28 open-air markets across different socio-economic areas. findings indicate that while are more widely available than commonly perceived, visibility (shelf positioning, signage) significantly lower socio-economically disadvantaged “invisibility” creates a crucial perceptual barrier, particularly for who rely on immediate environmental cues efficient shopping strategies, thus limiting purchases despite products. concludes strategies critical mediators availability, disproportionately affecting contexts highlighting innovative dimension inequality calls targeted interventions at policy levels.

Language: Английский

---

Are university students really hungry for sustainability? A choice experiment on new food products from circular economy

Agricultural and Food Economics, Journal Year: 2024, Volume and Issue: 12(1)

Published: July 4, 2024

Abstract Consumers are demonstrating increasing awareness towards initiatives promoting sustainable practices in the food sector. This is particularly pronounced among university students, a segment known for its receptivity to sustainability initiatives. Utilizing choice experiment, this study examines Italian students’ preferences fruit juice produced by hypothetical company. Specifically, research explicitly assesses premium price attributable circular economy certification—a relatively new standard—in comparison with widely recognized and appreciated organic certification. Furthermore, evaluates potential additive value of possessing both certifications jointly. Results indicate that consumers willing pay products labelled attributes. However, presence an certification, certification diminished more than half. Finally, who have received environmental training demonstrate higher such products, highlighting role education choices. These findings suggest market exists economy-certified providing incentive businesses adopt practices. Environmental plays relevant fostering transitions, thereby underscoring significance shaping conscious consumer behaviour.

Language: Английский

---

A Perennial Green Revolution to address 21st‐century food insecurity and malnutrition

Food and Energy Security, Journal Year: 2024, Volume and Issue: 13(4)

Published: July 1, 2024

Abstract Farming practices of the past century have dramatically increased annual crop yields to unprecedented levels but consequentially created increasing ecological and public health concerns, posing a long‐term threat global food security. Soil tillage chemical inputs perpetuate soil erosion, biodiversity loss, wetlands eutrophication, carbon emissions, other farming stressors. Concomitantly, accompanying poor dietary patterns malnutrition increase risk for chronic diseases, such as cardiovascular obesity, type 2 diabetes, cancer, which account greater than 70% mortality per annum. Altogether, monocropping systems exacerbate insecurity, necessitating action across fields health, agriculture, nutrition, medicine, environmental ecology, that is, transdisciplinary approach. Herein, we argue perennialization crops creates an opportunity address challenges sustainability nutritional adequacy economically. Unlike annuals, perennial deeper roots drought tolerance reduced needs fertilization irrigation. Adopting perenniality can result in improved while reducing labor, seed purchasing. Furthermore, perennializing novel staple may offer superior diverse profile phytochemicals, fiber, macronutrients compared conventional annuals. Instead traditional tree crops, focus on intermediate wheatgrass Kernza® ( Thinopyrum intermedium ) sunflowers Helianthus tuberosus , H . maximiliani Silphium integrifolium exemplars grain oil, respectively, at different stages commercialization. Ultimately, discuss how integrating has potential revolutionize agriculture security concerns remainder 21st century.

Language: Английский

---

Research on Consumer Behaviour Analysis and Marketing Strategy Based on Big Data

Published: Jan. 1, 2024

The aim of this study is to explore the key influences on consumer behaviour analysis and marketing strategies based big data. By analysing large-scale data, demonstrates how data technologies can play a role in modern marketplace. A variety collection

Language: Английский

---

Drivers of Sustainability Credentialling in the Red Meat Value Chain—A Mixed Methods Study

Agriculture, Journal Year: 2024, Volume and Issue: 14(5), P. 697 - 697

Published: April 29, 2024

Sustainability credentialling is the communication of environmental, social, economic, or animal-welfare-related information about a producer product. Demand for sustainability credentials has been increasing and aim this study was to describe main drivers kind in Australian red meat value chains that reach consumers across Australia internationally, mainly Asia, USA, Middle East. The mixed methods approach included consultation with processors. Desk-based research explored from outside chain identified consultation. Little evidence found are driver credentialling. were global financial system, expressed coordinated climate action policies by service providers emerging government climate-related legislation. inclusion Scope 3 emissions extends coverage most participants. Net zero transitioning presents many risks chains, potentially involving costly interventions greater difficulty accessing services, direct implications production costs asset values. Urgent recommended achieve formal recognition use metrics differentiate management strategies applicable short-lived biogenic methane compared CO2 Paris Agreement goals.

Language: Английский

---