Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model

Foods, Journal Year: 2025, Volume and Issue: 14(1), P. 125 - 125

Published: Jan. 4, 2025

This study evaluated how healthy lifestyle motivators (MHLs) influence the Peruvian market’s willingness to consume food (WCHBF). The main objective was analyze relationship of variables, such as attitude (ATT), perceived behavioral control (PBC), self-identity (SI), and moral norms (MN) with WCHBF. adopted a quantitative, non-experimental, cross-sectional approach, using self-administered questionnaire for data collection. A total 585 individuals participated. participants were consumers Unión brand, which specializes in food. 5-point Likert scale used evaluate key variables. For analysis, IBM SPSS Statistics 25 programs examine demographic SmartPLS 4.1.0.9 assess conceptual model partial least squares (PLS-SEM). results showed that positively ATT, PBC, SI, MN In turn, these variables significantly impact purchase findings suggest marketing campaigns should highlight encourage consumption implications this reinforce importance understanding psychological factors consumer decision-making.

Language: Английский

The Effect of Lifestyle and Eating Habits on Obesity

Nutrients, Journal Year: 2025, Volume and Issue: 17(6), P. 993 - 993

Published: March 12, 2025

Obesity is a major global health problem and contributes to increased morbidity mortality through its association with metabolic disorders, cardiovascular disease other chronic pathological conditions [...]

Language: Английский